
CDP Operations Specialist
2 days ago
Senior Associate, CDP Operations Specialist
Career CategoryMarketing Job DescriptionAmgen harnesses the best of biology and technology to fight the world's toughest diseases, and make people's lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what's known today.
About the Role:
The Customer Data Platform (CDP) Operations Specialist plays a critical role in enabling personalized, data-driven customer engagement across Amgen's omnichannel ecosystem. This position is responsible for building, managing, and optimizing audience segmentation and activation through Salesforce CDP (Data Cloud), ensuring customer profiles are unified, reliable, and actionable for marketing campaigns. The role partners closely with marketing, data, and operations teams to design, test, and deliver advanced segmentation strategies that fuel personalized engagement journeys across email, SMS, digital advertising, and other channels.
The ideal candidate has expertise in customer data platforms, CRM ecosystems, and campaign operations, with hands-on experience in Salesforce Data Cloud. Success requires a strong technical foundation in data segmentation, an understanding of data governance, and the ability to collaborate with cross-functional stakeholders to translate business needs into actionable data-driven campaigns.
Key Responsibilities:
- Build and manage audience segmentation and activation using Salesforce Customer Data Platform (CDP), Data Cloud, to enable personalized, data-driven campaigns.
- Configure and validate data source trust, identity resolution, and profile stitching rules within Salesforce Data Cloud to ensure accurate and unified customer profiles.
- Collaborate with data engineering and analytics teams to maintain scalable, reliable data pipelines feeding into CDP.
- Implement audience governance frameworks to ensure data privacy, compliance (e.g., CAN-SPAM, CCPA, GDPR), and consistency in audience usage.
- Support campaign orchestration by defining entry criteria, decision splits, and activation logic tied to unified CDP segments.
- Conduct QA and UAT of CDP audiences and integrations to validate accuracy, coverage, and expected campaign performance.
- Monitor segment performance, activation trends, and data flows, providing insights and recommendations for optimization.
- Stay current on Salesforce CDP enhancements, features, and best practices, contributing to continuous improvement and knowledge sharing across the organization.
- Manage Data Lake Object (DLO) -to-Data Model Object (DMO) mapping to ensure seamless alignment between ingested data and the business-ready canonical model.
- Support new data ingestions in collaboration with the DTI team, ensuring data integrity and scalability.
- Oversee data transformation monitoring and maintenance within CDP, proactively addressing errors or inefficiencies.
- Drive identity resolution processes to unify customer records across systems.
- Ensure the DMO layer is business-ready by validating that fields, objects, and naming conventions are meaningful to business users.
- Partner with the Campaign Execution team to resolve technical challenges in segmentation and activation, ensuring smooth downstream execution.
- Facilitate cross-functional issue resolution, coordinating between business, data engineering, and tech teams to address blockers and ensure timely delivery.
Qualifications:
- Master's degree with 4+ years of relevant experience in Marketing Technology, CRM, Data Analytics, Computer Science, or related field; OR
- Bachelor's degree with 3–5 years of relevant experience;
- Strong understanding of digital compliance, web accessibility, and regulated industry standards.
- Excellent communication, stakeholder management, and project delivery skills.
Preferred Experience:
- Pharmaceutical or healthcare sector experience.
- Familiarity with Agile methodologies and sprint-based delivery.
- Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
- Technical understanding of web architectures, APIs, and performance optimization.
Functional Skills:
Must-Have Skills:
- Hands-on experience with Salesforce CDP (Data Cloud) for segmentation, audience management, and activation.
- Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio).
- Proficiency in SQL/SOQL and understanding of data structures in CRM and CDP environments.
- Knowledge of data privacy, governance, and compliance standards in the U.S. (e.g., CAN-SPAM, CCPA, GDPR).
Good-to-Have Skills:
- Exposure to identity resolution concepts and methodologies.
- Experience integrating CDP segments into multichannel orchestration tools.
- Familiarity with marketing analytics tools and data visualization platforms.
- Experience working in agile methodologies and sprint planning processes.
PROFESSIONAL CERTIFICATIONS
- Preferred Salesforce Data Cloud Consultant certification.
- Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).
SOFT SKILLS
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and collaboration skills; partner with technical/non-technical stakeholders.
- Effective organizational skills with the ability to manage multiple initiatives simultaneously.
- Demonstrated ability to thrive in a fast-paced, agile environment.
- Strong presentation skills to communicate CDP insights and operational results to stakeholders.
-
Senior CDP Operations Manager
5 days ago
Hyderabad, Telangana, India Zeta Global Full time ₹ 1,04,000 - ₹ 1,30,878 per yearSenior CDP Operations ManagerJob Description:As a Senior CDP Operations Manager, you will be responsible for supporting and managing client implementations of the CDP platform. You will collaborate closely with internal and client technical teams as they design and enhance integrations and experiences, ensuring smooth execution and operational alignment....
-
Operational Specialist
1 week ago
Hyderabad, Telangana, India Astroping Full time ₹ 9,00,000 - ₹ 12,00,000 per yearCompany DescriptionAstroping is a tech company that provides innovative solutions for global payroll, employee financial wellness, spend management, and cards. We are committed to enhancing the financial operations of businesses worldwide through our cutting-edge technology. Astroping is dedicated to delivering seamless and efficient financial services that...
-
Developer Specialist
2 days ago
Hyderabad, Telangana, India Google Operations Center Full time ₹ 6,00,000 - ₹ 18,00,000 per yearJoin UsAt Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join usAs a Developer Specialist you will help build the next generation of internal tools for our team using...
-
Operational Specialist
5 days ago
Hyderabad, Telangana, India Ophyrelix Full time ₹ 9,00,000 - ₹ 12,00,000 per yearRole DescriptionThis is a full-time on-site role located in Hyderabad for an Operational Specialist. The Operational Specialist will be responsible for managing and optimizing daily operations, overseeing project management activities, enhancing sales processes, and ensuring effective communication within the team. The role involves tracking and analyzing...
-
Operational Specialist
7 days ago
Hyderabad, Telangana, India Exyvaron Full time ₹ 6,00,000 - ₹ 12,00,000 per yearCompany DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for an Operational Specialist located in Singapore. The Operational Specialist will be responsible for managing day-to-day operations, overseeing project management tasks, and working closely with the sales team. The role requires strong analytical skills...
-
Developer Specialist
5 days ago
Hyderabad, Telangana, India Google Operations Center Full time ₹ 12,00,000 - ₹ 36,00,000 per yearJoin UsAt Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join usAs a Developer Specialist you will help build the next generation of internal tools for our team using...
-
Compliance Senior Specialist
1 day ago
Hyderabad, Telangana, India Google Operations Center Full time ₹ 20,00,000 - ₹ 25,00,000 per yearJoin UsAt Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join usRole OverviewThe Ethics & Compliance Senior Specialist will be part of the Global Ethics and Compliance...
-
Customer Data Platform
3 days ago
Hyderabad, Telangana, India AALUCKS Talent Pro Full time ₹ 1,04,000 - ₹ 1,30,878 per yearPosition: Customer Data Platform (CDP) & Marketing Analytics Specialist, HyderabadDepartment: Information Technology | Role: Full-time | Experience: 5 to 10 Years | Number of Positions: 1 | Location: HyderabadSkillset:CDP Implementations, Marketing Analysis, Python, SQL, ADF, Azure Databricks, GenAI, AI/ML, ML Ops, Excellent English Communication SkillsJob...
-
Process Excellence Specialist
1 week ago
Hyderabad, Telangana, India Google Operations Center Full time ₹ 6,00,000 - ₹ 18,00,000 per yearJoin UsAt Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join usThe Process Excellence Specialist will be responsible to lead an improvement agenda for the vertical and...
-
Metrics & Reporting Specialist - IQA
1 week ago
Hyderabad, Telangana, India Google Operations Center Full time ₹ 15,00,000 - ₹ 25,00,000 per yearJoin UsAt Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join usAs a Metrics and Reporting Specialist, you will be responsible for data analysis, visualization,...