Electrical Sales Engineer/Manager

5 days ago

Pune, Maharashtra, India Automata Industrial Solutions Full time ₹ 8,00,000 - ₹ 18,00,000 per year

JOB DESCRIPTION

Role Overview

This is a full-time, on-site opportunity for a Technical Sales Engineer/Manager (Electrical) with a focus on lead generation, OEM engagement, and order conversion in the industrial automation and electrical panel manufacturing sector. The selected candidate will be directly involved in identifying, nurturing, and converting leads, particularly in the Steel & Pipe industry, while also supporting business development for new product lines and spare parts. The role involves close collaboration with senior sales-estimation personnel and management, with a structured learning path toward becoming a fully independent Sales Engineer.

Key Focus Areas

  • Lead Generation: Identify and qualify leads from:

  • OEMs (Original Equipment Manufacturers)

  • Panel Builders and System Integrators

  • End-users in the steel, pipe, and allied sectors

  • Lead Conversion: Follow up on generated leads to convert into purchase orders with support from the technical and estimation team

  • Customer Retention & Revival: Reconnect with past clients to understand current requirements and revive dormant accounts
  • Spare Parts Sales: Promote and sell spares and retrofit solutions for our guiding systems and automation panels
  • New Product Promotion: Actively contribute to the go-to-market strategy for new in-house developed products

Industry Focus

  • Steel & Pipe Industry

    (Major clients include JSW Steel, Jindal Steel, Tata Steel, Welspun Corp, AMNS, Ratnamani Metals, and others)

Responsibilities

  • Customer & OEM Engagement

  • Build and manage relationships with OEMs, panel builders, and plant end-users

  • Identify key decision-makers and influencers in target companies

  • Product Knowledge Support

  • Learn and support sales for:

  • Drive & MCC Panels (VFDs)

  • PLC/HMI/SCADA-based Control Panels
  • Edge Guide & Center Guide Systems

  • Spare part kits and panel components

  • CRM & Documentation

  • Maintain up-to-date CRM records

  • Log customer interactions, leads, and conversions

  • Marketing & Events

  • Participate in trade shows, expos, and digital campaigns alongside the senior team

  • Help prepare content and support outreach campaigns targeting steel & pipe sectors

Required Qualifications

  • Education:

  • Bachelors | Diploma | Masters in Electrical, Electronics, or Instrumentation Engineering

  • Technical Understanding:

  • Basics of PLCs, VFDs, SCADA, HMI, and Control Panels

  • Sales Mindset:

  • Proactive approach to lead generation, follow-up, and closure

  • Ability to communicate technical concepts to non-technical audiences

  • Other Requirements:

  • Willingness to travel for field visits and exhibitions

  • Good interpersonal and communication skills

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