Marketing Copywriter

1 week ago

Pune, Maharashtra, India IndieFolio Full time ₹ 4,00,000 - ₹ 8,00,000 per year

One of our clients — a leading IT services brand — is looking for a Marketing / Creative Copy & Content Writer to join their team on a contractual basis. This role will work closely with the Marketing Manager (based in Pune), functioning as her right-hand support across internal marketing initiatives and campaigns. If you're a versatile content professional who can blend creativity with strategic execution, this could be the perfect fit.

What You'll Do:

Marketing Coordination & Campaign Management

  • Coordinate with internal subject matter experts (SMEs) to gather information, insights, and inputs for various marketing deliverables.
  • Partner with marketing manager to manage campaign workflows, timelines, and stakeholder communication.
  • Oversee campaign execution, including posting, scheduling, and tracking engagement across platforms.

Copy & Content Development

  • Draft high-quality content for:
  • Mailers and newsletters
  • Case studies and sales decks
  • Video scripts and promotional content
  • LinkedIn posts and other social media communication
  • Ensure messaging is clear, persuasive, and aligned with brand voice and tone.
  • Bring in a strategic thought process and point of view to enhance campaign narratives.

Creative Collaboration

  • Work closely with designers and creative teams to develop visually engaging marketing collaterals.
  • Translate content ideas into creative briefs and guide design alignment.

Distribution & Engagement

  • Drive content distribution and engagement across LinkedIn, internal mailers, and company portals.
  • Support the creation and rollout of internal and external marketing campaigns that drive visibility and participation.

Cross-functional Collaboration

  • Liaise with internal teams to manage deliverables and approvals.
  • Act as a bridge between marketing, creative, and digital functions.
  • Support marketing manager on an ongoing basis for all marketing-related tasks and initiatives.

What We're Looking For:

  • Experience:
     5–8 years in marketing, copywriting, or content strategy roles.
  • Industry Exposure:
     Tech, IT Services, SaaS, or B2B marketing experience is strongly preferred.
  • Strong grasp of brand communication, digital marketing, and LinkedIn-led campaigns.
  • Excellent written and verbal communication skills.
  • Organized, detail-oriented, and comfortable managing multiple projects.

Location Preference:

  • Pune-based candidates
     preferred (expected to be in office at least 3 times a week; 5 days preferred).
  • Mumbai–Pune region
     talent may also be considered if willing to travel to Pune as required.

Engagement Details:

  • Model:
     Contractual
  • Start Date:
     Immediate / At the earliest
  • Duration:
     Initially 1 month (extendable up to 6 months or longer based on performance and mutual comfort)
  • Working Model:
     5 days in office

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