Digital Marketing Lead – Google App Promotions
1 week ago
Key Responsibilities:
1. Campaign Strategy and Execution:
○ Design and execute Google Ads campaigns for app installs and engagement, including Performance Max (PMax), Universal App Campaigns (UAC), and search campaigns.
○ Leverage PMax campaigns to deliver cross-channel performance, utilizing AI-driven insights for app promotion.
○ Set clear KPIs for app downloads, user acquisition, and retention, ensuring alignment with business goals.
○ Define audience segments and optimize targeting strategies, including custom audience creation. 2. Performance Optimization:
○ Monitor and analyze performance metrics such as CPI, CPA, ROAS, and engagement rates.
○ Optimize PMax campaigns using data insights, creative iterations, and audience targeting.
○ Conduct A/B testing on creatives, ad placements, and targeting to maximize impact.
3. Budget Management:
○ Plan, allocate, and manage advertising budgets across PMax and other Google Ads campaigns to ensure cost efficiency.
○ Maintain a balance between experimentation with PMax features and achieving consistent performance. 4. Collaboration and Coordination:
○ Partner with creative teams to design visually compelling and engaging ad assets for use across Performance Max and other campaigns.
○ Work closely with product and analytics teams to ensure proper tracking and attribution via tools like Firebase, AppsFlyer, and Adjust.
○ Collaborate with stakeholders to align on campaign strategies and performance goals. 5. Data Analysis and Reporting:
○ Use tools like Google Ads Manager, Firebase, Google Analytics, and AppsFlyer to monitor and report on campaign performance.
○ Provide stakeholders with actionable insights and recommendations based on campaign data, including PMax reports. 6. Stay Updated on Trends:
○ Keep abreast of Performance Max (PMax) updates, Google Ads innovations, and industry trends in app promotion.
○ Suggest innovative strategies leveraging PMax automation and machine learning capabilities.
Key Skills and Qualifications: ● Experience: 4+ years in digital marketing with expertise in Google Ads, app promotion, and Performance Max campaigns. ● Expertise: Proven experience with PMax, Universal App Campaigns (UAC), and audience segmentation. ● Tools Knowledge:
○ Proficiency in Google Ads Manager, Google Analytics, Firebase, and app tracking tools like AppsFlyer or Adjust. ● Analytical Skills: Strong ability to interpret PMax insights and campaign metrics for continuous improvement. ● Creativity: Ability to conceptualize engaging ad creatives tailored for Performance Max campaigns. ● Project Management: Strong multitasking skills to manage and optimize multiple campaigns simultaneously. ● Communication: Excellent verbal and written communication skills to convey strategies and insights to stakeholders.
Preferred Qualifications: ● Google Ads Certifications, particularly in PMax and app campaigns. ● Experience with additional app promotion platforms like Facebook Ads or Apple Search Ads. ● Familiarity with App Store Optimization (ASO) strategies
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