Social Media Strategist

2 weeks ago

Vizag, Andhra Pradesh, India Auraa Digital Full time ₹ 4,00,000 - ₹ 8,00,000 per year

About Us

Auraa Digital is a creative-led digital agency based in Vizag. We partner with ambitious Indian brands to craft content that is culture-first, trend-savvy, and rooted in strategy. From logos to reels, from local launches to national campaigns, we combine storytelling with execution to help brands grow in the digital-first Indian market.

We are now looking for a
Social Media Strategist

to join our growing team. This is a client-facing, multi-dimensional role — you will plan content, curate trends, coordinate creatives, and ensure flawless delivery across multiple brands.

Key Responsibilities

Strategy & Planning

  • Develop monthly social media calendars for multiple clients across industries.
  • Present content plans, campaign concepts, and strategy decks to clients and secure approvals.
  • Create campaign roadmaps around festivals, product launches, and seasonal moments that resonate with Indian audiences.
  • Conduct competitor analysis and benchmarking to identify growth opportunities.

Content Ideation & Curation

  • Research and curate content themes, ideas, and trends relevant to each client.
  • Draft engaging post captions, campaign concepts, and storytelling hooks.
  • Identify and adapt trending audio, memes, and formats to ensure brands stay relevant.

Collaboration & Production

  • Work closely with designers to translate content ideas into high-quality creatives.
  • Coordinate with reel managers, videographers, and content creators for shoots (virtual or on-site).
  • Ensure deliverables are aligned with brand guidelines and campaign objectives.

Execution & Delivery

  • Manage content pipelines to ensure timely delivery across multiple clients.
  • Liaise with internal teams to streamline approval processes.
  • Supervise daily posting schedules across Instagram, LinkedIn, YouTube, and emerging platforms.

Community Management

  • Monitor and respond to comments, DMs, and brand mentions in a timely, brand-aligned manner.
  • Build and nurture online communities that drive engagement and brand loyalty.

Analytics & Reporting

  • Track content performance using native and third-party analytics tools.
  • Prepare monthly performance reports for clients with actionable insights.
  • Suggest data-driven optimizations to improve engagement, reach, and conversions.

Client & Brand Growth

  • Act as the primary client point of contact for social media activities.
  • Proactively suggest new ideas, campaign opportunities, and growth strategies.
  • Manage multiple client accounts simultaneously while ensuring quality and consistency.

What we are looking for ?

  • 2–5 years of proven experience in social media strategy, content management, or digital marketing (agency experience preferred).
  • Strong understanding of Instagram, LinkedIn, YouTube, and TikTok/short-video platforms.
  • Excellent written and verbal communication skills in English (knowledge of regional languages is a plus).
  • Ability to think both creatively and strategically, balancing ideas with execution.
  • Proficiency with tools such as Meta Business Suite, Canva, Figma, and basic analytics dashboards (Google Analytics, Meta Insights, etc.).
  • Strong client-servicing skills: confident in presenting, handling feedback, and managing relationships.
  • Highly organized, with the ability to manage multiple clients and campaigns at once.
  • Trend-savvy and culturally aware of the Indian digital ecosystem.

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