Search Engine Optimization Specialist

2 days ago

Ahmedabad, Gujarat, India bEdge Tech Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:
Search Engine Optimization (SEO) Specialist

Location
: Gota, Ahmedabad, Gujarat (Onsite)

Package
: Based on experience and interview performance

Experience Required:
2+ Years

We're seeking a results-driven SEO Specialist with 2+ years of hands-on experience in optimizing websites, improving organic visibility, and driving measurable traffic growth. The ideal candidate is both analytical and creative — someone who understands SEO strategy, content optimization, keyword research, and technical SEO best practices.

You'll collaborate closely with content, marketing, and development teams to execute end-to-end SEO initiatives that strengthen our digital presence and support business growth.

Responsibilities

  • Conduct comprehensive keyword research, competitor analysis, and SEO audits to identify growth opportunities.
  • Plan and execute on-page optimization strategies (meta tags, headings, internal linking, content structure, schema markup, etc.).
  • Implement and manage off-page SEO campaigns, including backlink acquisition, outreach, and link-building strategies.
  • Collaborate with content writers to optimize blogs, landing pages, and web content for both search intent and user experience.
  • Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Optimize website structure and navigation to improve crawlability and indexation.
  • Work with developers to address technical SEO issues such as page speed, mobile responsiveness, and site architecture.
  • Track, report, and present SEO performance, rankings, and ROI improvements to stakeholders.
  • Stay updated with search engine algorithms, SEO trends, and emerging digital marketing practices.

Requirements

  • Bachelor's degree in Marketing, Computer Science, Communications, or a related field.
  • 2+ years of professional SEO experience
    (agency or in-house).
  • Proficiency with SEO tools such as
    Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, or Ubersuggest
    .
  • Strong understanding of
    on-page, off-page, and technical SEO
    .
  • Basic knowledge of
    HTML, CSS, and website CMS (WordPress, Shopify, or similar)
    .
  • Familiarity with
    Google Ads and social media marketing
    is a plus.
  • Excellent communication, reporting, and analytical skills.

Preferred Skills (Nice to Have)

  • Experience with
    local SEO
    and
    Google Business Profile optimization
    .
  • Knowledge of
    content strategy and keyword clustering
    .
  • Understanding of
    AI-driven SEO tools
    and
    automation for keyword research and optimization
    .
  • Ability to collaborate across teams in a
    fast-paced digital environment
    .

What We Offer

  • Opportunity to work on diverse projects across industries.
  • Growth-focused environment with
    continuous learning and certifications
    .
  • Flexible work options and performance-based incentives.
  • Collaborative, innovation-driven culture.

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