
Sr. Marketing Executive
1 day ago
Position: Sr. Marketing Executive
Location: Mangalore
Key Responsibilities
Strategic Planning & Campaigns
- Develop and implement marketing strategies aligned with organizational goals.
- Plan, execute, and monitor integrated marketing campaigns across digital, social media, and traditional platforms.
- Conduct market research to identify trends, competitor activities, and customer insights.
Brand & Content Management
- Strengthen and maintain the company's brand identity with consistent messaging.
- Develop content strategies and oversee creation of articles, videos, and promotional materials.
Digital Marketing
- Manage SEO/SEM, social media, website optimization, and email marketing campaigns.
- Analyze digital performance metrics and optimize campaigns for improved ROI.
Agency & Vendor Coordination
- Collaborate with outsourced agencies for marketing campaigns and projects.
- Ensure smooth communication, timely execution, and quality deliverables.
Data & Budget Management
- Monitor and analyze marketing performance using KPIs and reporting tools.
- Prepare reports for management with insights and recommendations.
- Manage marketing budgets, track spending, and measure ROI.
Team Leadership & Collaboration
- Supervise and mentor junior marketing staff, providing guidance and performance feedback.
- Coordinate with cross-functional departments (Merchandise, BDM, Finance, HR, etc.) to align efforts.
Event & Photoshoot Management
- Plan and execute events, trade shows, conferences, and webinars.
- Coordinate photoshoots by managing approvals, contracts, and execution in line with brand objectives.
Innovation & Crisis Management
- Stay updated with industry trends and emerging technologies.
- Propose innovative strategies to strengthen brand positioning.
- Handle marketing-related crises effectively to safeguard reputation.
Professional Conduct
- Maintain availability and responsiveness during working hours.
- Ensure timely communication across calls, emails, and messages to prevent delays.
Qualifications & Skills
- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing, preferably in a senior/executive role.
- Strong knowledge of digital marketing tools and analytics.
- Excellent communication, leadership, and interpersonal skills.
- Creative thinking with the ability to manage multiple projects simultaneously.
- Proficiency in MS Office, marketing software, and social media platforms.
Key Competencies
- Strategic mindset with execution excellence.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively across teams and with external partners.
- Results-driven with attention to detail.
- Adaptability and quick decision-making.
Job Type: Full-time
Pay: ₹25, ₹30,000.00 per month
Ability to commute/relocate:
- Mangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Preferred)
Language:
- English, hindi, kannada (Required)
Work Location: In person
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