CDNA_Sr Manager – Media Data Ops
2 weeks ago
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission—to serve patients—drives all that we do.
Live | What you will do
- Define and lead the vision for Media Data Operations within AIN, enabling scaled ingestion, validation, and management of HCP and consumer media data across Amgen brands and geographies.
- Build and manage a team of analysts and leads responsible for delivering campaign-ready data to marketing science, analytics, and brand reporting teams.
- Own the end-to-end roadmap for campaign data ingestion pipelines — from third-party vendor ingestion to governed, report-ready data assets in Tableau and other tools.
- Partner with global engineering and commercial tech teams to co-develop cloud-native infrastructure (AWS, Databricks) supporting scalable, resilient, and automated workflows.
- Lead the establishment of campaign metadata governance, taxonomy structures, tagging frameworks, and validation protocols across brands, channels, and markets.
- Serve as the strategic lead for integrating media operations with upstream campaign tools (e.g., SFDC, SFMC) and downstream reporting environments.
- Build operational partnerships with paid media vendors, platform teams (e.g., DV360, Meta), and global analytics stakeholders.
- Promote a data-as-a-product mindset within Media Data Ops, balancing short-term delivery with long-term platform scalability, automation, and reuse.
- Take final accountability for delivery success across workstreams; ensure timely resolution of issues escalated from delivery leads or stakeholders.
Thrive | What you can expect
As we work to develop treatments that take care of others, we also work to care for our teammates' professional and personal growth and well-being.
Basic Qualifications
- Master's degree or PhD in Data Engineering, Information Systems, or a related quantitative field.
- 12+ years of experience in media analytics, digital data ops, or MarTech roles, with at least 3+ years of people management.
- Deep understanding of digital media ecosystems and hands-on experience with campaign data flows from ad platforms to dashboards.
- Demonstrated success designing and scaling data platforms on AWS, Databricks, or equivalent cloud infrastructure.
- Strong delivery leadership skills and comfort managing stakeholders across marketing, engineering, and external vendors.
Preferred Qualifications
- Background in the pharma industry or other regulated domains with compliance requirements for media data.
- Experience managing vendor ecosystems, campaign data pipelines, and reporting operations across multiple brands or markets.
- Familiarity with campaign activation tools (e.g., Salesforce plugins, Datorama, SFMC) and taxonomy/tagging standards.
- Strategic mindset with the ability to lead capability building while maintaining operational stability.
- Strong written and verbal communication skills; experience presenting data strategy to executive audiences.
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