CDNA_Sr Manager – Media Analytics
6 days ago
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of.
Live | What you will do
- Own and lead delivery of media performance analytics for Amgen's HCP and consumer marketing initiatives across multiple brands and geographies.
- Manage a team of analysts responsible for recurring and ad hoc campaign reporting, ensuring high quality and stakeholder alignment.
- Serve as the primary analytics partner for brand teams, marketing science, and US-based media leadership to define goals, interpret trends, and drive action.
- Guide QBR preparation and delivery from a media measurement perspective, ensuring alignment across campaigns, KPIs, and insights.
- Lead identification of trends, underperformance drivers, and optimization opportunities based on historical campaign data.
- Define and evolve KPI frameworks and performance benchmarks in collaboration with brand and media stakeholders.
- Partner with analytics, marketing, and vendor teams to align on methodologies, data definitions, and reporting expectations.
- Ensure consistency, scalability, and clarity in all performance reporting and media analytics outputs.
- Take accountability for delivery managed by L5 leads; resolve escalations and maintain alignment with US senior managers and global analytics leadership.
Thrive | What you can expect
As we work to develop treatments that take care of others, we also work to care for our teammates' professional and personal growth and well-being.
Basic Qualifications
- Master's or PhD in Analytics, Marketing Science, or related field with 8+ years of analytics experience including 3+ years in a leadership role.
- Extensive experience leading media analytics for HCP and/or consumer marketing campaigns, ideally in life sciences or similarly regulated industries.
- Strong track record of delivery ownership, cross-functional collaboration, and insight generation.
- Proficiency in storytelling using data, backed by tools like Tableau, Excel, PowerPoint, and SQL/Python.
- Excellent stakeholder management and presentation skills, especially with US or global marketing partners.
Preferred Qualifications
- Familiarity with QBR rhythms, KPI frameworks, and marketing performance evaluation in a global pharma setting.
- Experience leading teams supporting campaign analytics or media measurement platforms.
- Knowledge of key channels (TV, display, search, social, endemic) and how they relate to KPIs across the marketing funnel.
- Ability to balance delivery oversight with hands-on thought partnership and team capability development.
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