Senior SEO Specialist

2 days ago

Chennai, Tamil Nadu, India SchoolCues Full time US$ 90,000 - US$ 1,20,000 per year

About SchoolCuesSchoolCues is the smart school management platform built specifically for small to mid-sized K–12 schools. Our all-in-one SaaS solution streamlines communication, admissions, tuition management, student information, and more—making school administration easier for educators and more engaging for families. As we expand our reach across private, charter, and faith-based schools, we're investing in organic search as a major growth driver.

RequirementsWe're looking for an experienced and strategic Senior SEO Specialist to lead SchoolCues' organic search efforts. This role will drive visibility and qualified traffic from school administrators, educators, and parents who are actively searching for school management solutions. You'll work closely with our marketing, product, and content teams to create a robust SEO engine that supports our lead generation and customer acquisition goals.

ResponsibilitiesDevelop and execute a comprehensive SEO strategy to grow organic traffic and qualified leads

Conduct deep keyword research focused on K–12 education, private school trends, and administrative software needs

Optimize landing pages, blog content, knowledge base articles, and product pages for search intent and conversions

Work cross-functionally to implement technical SEO fixes (page speed, mobile responsiveness, structured data, indexing)Lead backlink-building efforts through partnerships, guest posts, and outreach to education-focused publications

Use tools like Google Search Console, Ahrefs, SEMrush, and Looker Studio to analyze traffic trends, rankings, and performance

Collaborate with content creators to build a scalable, SEO-first editorial calendar focused on school leaders and decision-makers

Stay updated on Google algorithm changes and search behavior trends in the education technology spaceQualifications6-8 years of experience in SEO, with a strong track record in B2B SaaS; experience in EdTech or K–12 space is a plus

Deep understanding of on-page, off-page, and technical SEOStrong command of tools like Google Analytics 4 (GA4), GSC, Ahrefs, SpyFu SEMrushFamiliarity with CMS platforms like WordPress, HubSpot, or Webflow; HTML/CSS knowledge preferred

Excellent writing/editing skills and an eye for search-intent content optimization

Proven ability to turn SEO data into actionable growth strategies

Familiarity with AI-driven SEO tools and automation techniques for Generative Engine Optimization (GEO) Knowledge of CRO, UX, and content strategy fundamentals

Passion for education technology and improving school operations

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