Associate Director – Consumer and Trade Promotions

Associate Director – Consumer and Trade Promotions

Buyerr is a part of Sproxil group of companies, started in 2009 at Massachusetts (USA). We are the leaders in providing the range of customer experience products dealing with consumer promotions, customer engagement and trade loyalty solutions. This is also supported by our award-winning product "Defender" ensuring customer buys only genuine products.

We have operations in three countries across three continents and through our client partnerships, we continue to expand our reach to more consumers around the world. While our solution continues to garner success in across the industry, the wide-ranging applicability of our technology supports greater brand protection and marketing initiatives.

Job Description

As Associate Director – Sales, you will lead strategic business development and key client acquisition efforts across targeted sectors. This role demands a high-performing professional with a proven track record in solution selling, team leadership, and deep understanding of loyalty, CRM, or customer engagement programs. You will also contribute to revenue planning and lead a small team of assistant managers.

Key Responsibilities :

• Sales Strategy & Target Achievement: Own and deliver revenue targets for your vertical/region;
• Define and drive the sales plan, with a focus on high-value client acquisition and retention; manage sales pipeline health and conversion metrics.
• New Business Development: Identify, evaluate, and close large, consultative B2B deals across FMCG, Consumer Durables, BFSI, or Pharma sectors; navigate and influence multiple decision-makers (CXO, Marketing Heads, Procurement).
• Team Leadership & Development: Lead a team of Sales Managers and Assistant Managers, setting KPIs and ensuring structured reviews; coach and guide team members through complex sales cycles and client interactions.
• Key Account Management: Personally handle high-potential accounts to expand business; ensure strong post-sales collaboration with servicing teams for delivery and upsell.
• Product-Market Fit Feedback & Collaboration: Work closely with Marketing, Servicing, and Product teams to fine-tune solution packaging based on client feedback; contribute to pitch decks, solution notes, pricing proposals, and client business cases.
• Market Intelligence & Positioning: Stay abreast of market trends, competitor activity, and client needs to position Buyerr as a thought leader.

Qualifications & Characteristics

A highly reliable individual with enthusiasm, service orientation, and attention to detail is required, combined with excellent organization and communication skills. You will have these qualifications:

• A bachelor degree in business/commerce and MBA in Marketing can get an advantage

·      
12
–1
8
years of B2B consultative sales experience, including at least
5
years in a people manager role.

• Exposure in dealing with key decision makers from FMCG / FMCD, automotive or BFSI will be an advantage
• Experience managing and closing intricate sales with multiple decision-makers
• Skills in negotiating pricing of complex offerings
• Comfort creating sales and marketing materials and presenting in public
• High motivation and intelligence with expert interpersonal and oral/written communication skills
• Ability to operate independently and flexibly in a start-up environment which is both demanding and multicultural
• Availability for domestic travel (up to 50%)
• Exposure and basic understanding of mobile and computing technologies. Fluency in English and a major Indian language
• Ability to work in Mumbai with flexibility to move into other geographies is strongly preferred.
• Experience in the Loyalty/ Brand rewards industry

Preferred Industry Background

·     Marketing Agencies (BTL/Trade Promotions)

·     Digital or Martech Companies

·     SaaS/CRM/Loyalty Platform Providers

·    Channel Sales Experts (FMCG/CPG focus)