Branding and Communications Specialist

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation's K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

About US
At Curriculum Associates, we are driven by a single, powerful mission: to make classrooms better for students and educators through adaptive learning technologies and actionable insights. Our flagship platform, i-Ready, supports millions of students and educators across the U.S., enabling personalized learning and measurable impact on student outcomes.
We are committed to building meaningful products that transform education, while fostering a workplace culture where integrity, teamwork, excellence, respect, and curiosity thrive. As we expand our presence in India to support this mission, this is an exciting opportunity to join us at a time of growth, innovation, and purpose-driven impact.
Position Overview
We are seeking a creative and result driven Branding and Communication Specialist to help build and grow Curriculum Associates' presence in India, both internally and externally. This role will lead the execution of our social media strategy, support internal and external communication, coordinate with global teams, and ensure that all initiatives align with our global branding and communication guidelines. You will also work closely with our PR partner and lead branding initiatives, storytelling, and event-based communication.
Key Responsibilities
Branding & Communication
Serve as a liaison between the Global Branding & Communication team and CA India to ensure alignment of brand voice and messaging.
Draft and deliver internal and external communication efforts for CA India, including newsletters, announcements, updates, and employee engagement initiatives.
Coordinate and contribute to various brand-building activities, campaigns, events, and local initiatives that reflect our mission and culture.
Ensure all content and communication materials are in line with global brand guidelines and communication standards.
Content Ideation & Creation
Develop creative content ideas aligned with CA's brand voice and organizational goals.
Create engaging posts, reels, videos, and stories tailored to LinkedIn, Instagram, and other relevant platforms.
Work collaboratively with internal teams and global stakeholders to localize content and get approvals.
Social Media Management
Plan, schedule, and publish content across all relevant social media platforms using existing workflow.
Maintain a consistent brand tone and aesthetic across all touchpoints.
Engage actively with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
Performance Monitoring & Reporting
Track, analyze, and report social media performance and communication efforts using data insights.
Optimize strategy and execution based on analytics and engagement trends.
Public Relations & Partner Management
Work very closely with the external PR partner, ensuring deliveries are met and performance is regularly reviewed.
Coordinate media requests, press releases, and external visibility opportunities in the India market.
Collaboration & Campaigns
Support and collaborate on global and regional campaigns, special projects, and initiatives.
Identify opportunities to collaborate with influencers, educators, or cause-aligned partners to amplify our presence.
Trends & Innovation
Stay updated on trends, tools, and best practices in social media, branding, and internal communications.
Bring fresh, creative thinking to how we tell our story and engage our India audience.
Qualifications
3 to 5 years of experience in social media, branding, or communication roles in a GCC.
Excellent verbal and written communication skills.
Ability to translate complex ideas into engaging, human-centered content.
Basic design skills using tools like Canva or Adobe Creative Suite.
Knowledge of analytics tools and the ability to use data to drive decisions.
Experience managing multiple stakeholders and working in a collaborative, cross-functional environment.
Strong attention to detail and organizational skills.
Preferred Skills
Experience in education, ed-tech, or mission-driven organizations.
Exposure to internal communication, corporate branding, or employer branding initiatives.
Understanding of how global brands localize content and campaigns.