Digital marketer

3 days ago


Pitampura, Delhi, India US Trans World Logistics ltd Full time

Key Responsibilities:

Meta Ads (Facebook/Instagram):

  • Plan, execute, and optimize paid advertising campaigns across Meta platforms
  • Define target audiences, build custom/lookalike audiences, and retargeting funnels
  • A/B test creatives, copy, and landing pages to improve CTR and ROAS
  • Monitor daily campaign performance, budget pacing, and ad relevance
  • Work with designers and content team to create high-converting ad creatives
  • Generate weekly/monthly reports on ad performance and insights

SEO (Search Engine Optimization):

  • Conduct keyword research and competitor analysis
  • Optimize website structure, meta tags, headings, and content for search visibility
  • Execute backlink-building strategies and off-page optimization
  • Monitor Google Search Console & Google Analytics for performance tracking
  • Stay updated on the latest Google algorithm updates and implement necessary actions
  • Collaborate with the content team for SEO-focused blogs and landing pages

Required Skills & Qualifications:

  • 2–5 years of experience in running Meta Ads and SEO campaigns
  • Proven track record of improving ROAS and organic rankings
  • Strong knowledge of Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs/Ubersuggest
  • Basic knowledge of HTML/CSS is a plus
  • Strong analytical and reporting skills
  • Ability to work independently and manage multiple campaigns

Job Types: Full-time, Permanent

Pay: ₹10, ₹26,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Work Location: In person



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