Digital marketer
3 days ago
Key Responsibilities:
Meta Ads (Facebook/Instagram):
- Plan, execute, and optimize paid advertising campaigns across Meta platforms
- Define target audiences, build custom/lookalike audiences, and retargeting funnels
- A/B test creatives, copy, and landing pages to improve CTR and ROAS
- Monitor daily campaign performance, budget pacing, and ad relevance
- Work with designers and content team to create high-converting ad creatives
- Generate weekly/monthly reports on ad performance and insights
SEO (Search Engine Optimization):
- Conduct keyword research and competitor analysis
- Optimize website structure, meta tags, headings, and content for search visibility
- Execute backlink-building strategies and off-page optimization
- Monitor Google Search Console & Google Analytics for performance tracking
- Stay updated on the latest Google algorithm updates and implement necessary actions
- Collaborate with the content team for SEO-focused blogs and landing pages
Required Skills & Qualifications:
- 2–5 years of experience in running Meta Ads and SEO campaigns
- Proven track record of improving ROAS and organic rankings
- Strong knowledge of Meta Ads Manager, Google Analytics, Search Console, SEMrush/Ahrefs/Ubersuggest
- Basic knowledge of HTML/CSS is a plus
- Strong analytical and reporting skills
- Ability to work independently and manage multiple campaigns
Job Types: Full-time, Permanent
Pay: ₹10, ₹26,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
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