Assistant Area Sales Manager

14 hours ago

Guntur, Andhra Pradesh, India Berger Paints Full time

Job Title: Assistant Area Sales Manager - Retail Sales

Work Location - Guntur

Position Overview: We are looking for a highly energetic and motivated Assistant Area Sales Manager with experience in channel sales, preferably from the paints or building materials industry. The ideal candidate will be responsible for driving market penetration, increasing market share, and enhancing dealer relationships to achieve business growth. This role requires a proactive individual with strong communication and analytical skills to develop and execute sales strategies across the assigned territory.

Key Responsibilities:

  • Dealer Management & Market Penetration: Identify and onboard dealers to strengthen market reach and increase depth in market share. Support dealers in meeting their targets by providing guidance and necessary training.
  • Sales Analysis & Strategy Implementation: Analyze current sales trends compared to last year's performance and implement sales activities to achieve targets. Monitor product sales growth, focusing on volume and value to maximize revenue.
  • Product Seeding & Availability: Ensure that new products are strategically seeded within the right channels and that key outlets maintain the full range of SKUs for consistent availability.
  • Sales Promotion & Brand Building: Develop and implement promotional programs to enhance brand visibility and support overall brand-building efforts within the territory.
  • Profitability Management: Ensure dealer profitability aligns with organizational goals, balancing company interests with dealer satisfaction.
  • Territory & Competitor Monitoring: Prepare a monthly territory monitoring report, including insights into competitor activities, and conduct retail audits to assess market potential and competitive positioning.
  • Issue Resolution & Relationship Building: Address dealer issues promptly to maintain smooth business relationships and strong communication channels.
  • Team Management: Team handling skills is preferred.

Educational & Experience Requirements:

  • Qualifications: Bachelors degree in any specialization (B.Tech/B.E., B.Sc., or B.Com preferred). A postgraduate degree/diploma in Marketing Management (MBA/PGDM) is desirable.
  • Experience: 7-10 years of retail, distribution & channel sales experience, preferably in the paints or building materials industry.

Personality Traits & Skills:

  • Energetic & Motivated: High levels of energy and confidence, with a results-driven approach to achieve sales targets.
  • Excellent Communication & Selling Skills: Strong interpersonal and communication abilities, with a flair for market analysis and relationship building.
  • Market Insight: Ability to understand and adapt to market dynamics, converting product opportunities into sales.
  • Self-starter: A proactive go-getter with high initiative and a keen sense of responsibility.
  • Local Expertise: Preferably a local candidate with strong knowledge of the territory and its market dynamics.

If you are passionate about sales, relationship management, and driving business growth in a dynamic market, we invite you to apply and join our team as an Assistant Area Sales Manager.

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