Social Media Marketing Manager
2 weeks ago
Experience Required:
4+ years
Location:
Preferably Bangalore (Onsite)
Role Type:
Full-time
We are looking for a dynamic and creative
Social Media Marketing Manager
with a strong background in building brand presence across digital and offline channels. The ideal candidate should be hands-on with content creation (including short videos), confident in hosting podcasts/webinars, and skilled in crafting strategies that amplify brand recall.
This role requires someone who not only understands the pulse of
social media trends and viral content ideation
but can also plan and execute branding campaigns aligned with business goals.
Key Responsibilities
Content Creation & Branding
- Develop and manage engaging content for social media platforms (LinkedIn, Instagram, Facebook, X, YouTube, etc.)
- Create short-format videos (Reels, Shorts) independently, showcasing product features, benefits, and use cases.
- Design and manage content calendars, ensuring alignment with overall marketing strategy.
Podcast & Webinar Management
- Plan, script, and host webinars and podcasts to engage customers, partners, and prospects.
- Work closely with leadership, guests, and partners to deliver smooth and professional sessions.
Market & Competitive Analysis
- Conduct regular competitor scans to identify social media branding strategies, creative angles, and positioning.
- Stay updated with
latest digital marketing trends
and apply them to boost brand engagement.
Campaign Strategy & Execution
- Ideate viral content campaigns that increase visibility and engagement.
- Plan and execute offline branding activities/events for additional brand recall.
- Collaborate with design, product, and partner teams for integrated campaigns.
Community Engagement
- Build and engage online communities by responding, interacting, and sparking meaningful conversations.
- Identify influencers, partners, and collaborators for joint promotions.
Key Skills & Requirements
- 4+ years of proven experience in
social media marketing, branding, or digital communications
. - Strong experience in
creating and editing short videos
(comfortable appearing on camera). - Excellent communication and presentation skills (English proficiency is a must).
- Ability to
host podcasts/webinars/events
with confidence and creativity. - Strong knowledge of
social media trends, analytics tools, and branding strategies
. - Experience with
content ideation, strategy planning, and execution
. - Familiarity with
offline branding activities
(events, partnerships, activations). - Preferably based in
Bangalore
or open to relocate.
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