AD Expert

Job Title: Ad Expert – Amazon & Flipkart

Department: E-commerce / Digital Marketing

Job Summary:

We are looking for a highly skilled Ad Expert to manage and optimize advertising campaigns across Amazon and Flipkart. The ideal candidate will have strong analytical ability, hands-on experience with Amazon PPC campaigns, and the creativity to design effective ad strategies that maximize product visibility, sales, and return on ad spend (ROAS).

Key Responsibilities:

1. Campaign Management

• Plan, execute, and optimize paid advertising campaigns on Amazon and Flipkart.
• Manage different ad types including Sponsored Products, Sponsored Brands, Sponsored Display, and video ads.
• Continuously monitor performance and adjust strategies to meet campaign objectives.

2. Data Analysis and Optimization

• Track and analyze daily campaign performance metrics such as ACoS, CTR, CPC, ROAS, and impressions.
• Compare daily targets and plan spends accordingly.
• Use data-driven insights to implement optimizations that improve campaign efficiency and profitability.

3. Keyword and Bidding Strategy

• Conduct comprehensive keyword research and analysis to identify high-performing keywords.
• Manage bids and budgets strategically to maximize ROI and product discoverability.
• Regularly update keyword lists based on performance trends and market shifts.

4. Market and Competitor Analysis

• Stay updated on Amazon and Flipkart advertising algorithm updates, market trends, and competitor performance.
• Identify new opportunities and adjust campaigns proactively to maintain competitive advantage.

5. Budget Management

• Effectively allocate and manage advertising budgets across different campaigns and platforms.
• Ensure optimal utilization of ad spend to achieve target ROAS and sales growth.

Desired Candidate Profile:

• Bachelor's degree in related field.
• 2–5 years of hands-on experience managing Amazon Ads and Flipkart Ads.
• Strong analytical and Excel/Google Sheets skills.
• Familiarity with advertising tools such as Amazon Advertising Console, Seller Central, and Flipkart Ads Manager.
• Excellent communication skills and attention to detail.
• Ability to work independently and handle multiple campaigns simultaneously.

Key Skills:

Amazon PPC | Flipkart Ads | Campaign Management | Keyword Research | Bid Optimization | Data Analysis | ROAS Optimization | E-commerce Marketing | Competitor Analysis | Budget Management

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person