Market Research Analyst
2 days ago
Position Overview:
We are seeking a detail-oriented and analytical Market Research Analyst to join our team. The ideal candidate will be responsible for gathering, analyzing, and interpreting data to help our company understand market trends, customer preferences, and competitive landscape. Your insights will support strategic decision-making and help drive business growth.
Key Responsibilities:
- Design and conduct market research studies using qualitative and quantitative methods.
- Collect data through surveys, interviews, focus groups, and secondary sources.
- Analyze market trends, customer behavior, and competitor activities.
- Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.
- Use statistical software and data visualization tools to interpret complex data sets.
- Monitor and forecast marketing and sales trends.
- Collaborate with marketing, sales, and product teams to align research with business goals.
- Identify new market opportunities and potential risks.
- Maintain up-to-date knowledge of industry trends and best practices.
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