Deputy General Manager Marketing

4 days ago

Pune, Maharashtra, India Naiknavare Developers Full time

Role & responsibilities

  • Strategic Marketing Planning: Develop and implement marketing strategies for residential and commercial projects.
  • Brand Management: Strengthen brand visibility through integrated campaigns across digital, print, and on-ground channels.
  • Lead Generation & Sales Support: Collaborate with sales teams to design campaigns that generate qualified leads and improve conversion rates.
  • Digital Marketing Oversight: Manage SEO, SEM, social media, paid ads, and website optimization to maximize reach.
  • Market Research & Analysis: Conduct competitor benchmarking, analyze buyer trends, and identify new opportunities.
  • Event & Promotion Management: Organize property launches, exhibitions, and promotional events to attract potential buyers.
  • Budget Management: Plan and monitor marketing budgets, ensuring cost-effective execution.
  • Stakeholder Engagement: Build strong relationships with brokers, channel partners, and external agencies.
  • Team Leadership: Mentor and manage the marketing team, fostering creativity and accountability.
  • Performance Tracking: Measure ROI of campaigns, prepare reports, and recommend improvements.

Preferred candidate profile

  • MBA/PGDM in Marketing or related field.
  • 812 years of progressive experience in marketing, preferably in real estate or property development.
  • Strong knowledge of real estate markets, buyer behavior, and regulatory frameworks (RERA compliance).
  • Proven track record of managing large-scale campaigns and achieving sales targets.
  • Excellent leadership, communication, and negotiation skills.
  • Proficiency in digital marketing tools, CRM platforms, and analytics software.

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