Product Marketing Specialist

7 days ago


Bengaluru, Karnataka, India Fabric Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Roles and Responsibilities

  • Develop go-to-market strategies for new product launches, including market research, competitive analysis, and campaign planning.
  • Collaborate with cross-functional teams to create effective sales enablement materials, such as presentations, demos, and training programs.
  • Design and execute marketing campaigns across multiple channels (email, social media, content) to drive lead generation and conversion.
  • Analyze campaign performance using data analytics tools like Google Analytics to optimize future initiatives.
  • Manage relationships with key stakeholders, including sales teams, customers, and partners.

Desired Candidate Profile

  • 1-4 years of experience in product marketing or a related field.
  • Proven track record of developing successful go-to-market strategies for SaaS products.
  • Strong understanding of B2B technology markets and trends.
  • Excellent communication skills with ability to work effectively with technical audiences.


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