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Product Marketing Specialist
2 weeks ago
Roles and Responsibilities
- Develop go-to-market strategies for new product launches, including market research, competitive analysis, and campaign planning.
- Collaborate with cross-functional teams to create effective sales enablement materials, such as presentations, demos, and training programs.
- Design and execute marketing campaigns across multiple channels (email, social media, content) to drive lead generation and conversion.
- Analyze campaign performance using data analytics tools like Google Analytics to optimize future initiatives.
- Manage relationships with key stakeholders, including sales teams, customers, and partners.
Desired Candidate Profile
- 1-4 years of experience in product marketing or a related field.
- Proven track record of developing successful go-to-market strategies for SaaS products.
- Strong understanding of B2B technology markets and trends.
- Excellent communication skills with ability to work effectively with technical audiences.
