Senior Ad Strategist

Senior Ad Strategist,536

Location:
Gurugram (On-site | Final round in person)

Experience:
3–6 Years

Compensation:
₹30–45 LPA

Employment Type:
Full-time

Role Overview

We are looking for a
Senior Ad Strategist
to lead high-impact paid media initiatives for multiple high-value client accounts. This role requires deep hands-on expertise in performance marketing, strong ownership of campaign execution, and the ability to translate business strategy into scalable, data-backed advertising outcomes.

You will act as a
Subject Matter Expert (SME)
for paid media, work closely with senior consultants, and mentor junior team members while driving measurable growth across channels.

Why Join This Role?

• Strategic Impact: Lead complex, high-budget paid media campaigns from strategy to execution
• Cross-functional Collaboration: Partner with senior consultants, analytics, creative, and tech teams
• Ownership & Leadership: Take full responsibility for client outcomes and team guidance
• Advanced Tooling: Leverage AI, automation, and data-driven marketing technologies
• Career Growth: Accelerated path toward leadership and influence within the paid media function

What You'll Do

First 30 Days – Strategic Alignment & Onboarding

• Understand consulting-led performance marketing frameworks and campaign systems
• Learn how AI, automation, and analytics are integrated into campaign execution
• Collaborate with senior stakeholders to align on client goals and growth strategies
• Audit existing campaigns to identify quick wins and strategic gaps
• Contribute to planning discussions for active and upcoming accounts

Next 60 Days – Ownership & Execution

• Own end-to-end paid media execution across assigned accounts
• Lead campaign planning and media buying with a cross-channel approach
• Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies
• Apply automation and AI tools to proactively improve performance
• Mentor junior paid media executives and analysts

Beyond 90 Days – Strategic Leadership & Innovation

• Lead paid media strategy for key accounts aligned to broader business objectives
• Develop scalable campaign playbooks, tracking systems, and reporting templates
• Launch full-funnel performance initiatives with creative and analytics teams
• Introduce new testing frameworks, platform innovations, and optimization ideas
• Contribute to the evolution of the paid media practice at scale

Must-Have Skills & Experience

• 3–6 years of hands-on paid media experience, primarily on Facebook/Meta Ads
• Exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms
• Proven experience managing and scaling high-budget, complex campaigns
• Strong expertise in creative testing, audience targeting, bid management, and funnel optimization
• Solid understanding of tracking & measurement: GTM, Meta Pixel, Conversion APIs
• Data-driven mindset with the ability to analyze metrics and implement optimizations
• Experience using marketing automation, AI tools, and light scripting/coding
• Excellent communication skills for client-facing and internal collaboration
• Ability to multitask across multiple accounts in a fast-paced agency environment

Additional Requirements

• Minimum 1.5 years of continuity in at least one organization (job stability is mandatory)
• No career gaps will be considered
• Freelancing experience should be less than 1 year and not in the last 2 years
• Strong educational background preferred
• Willingness to be flexible and available on weekends when required

Interview Process

• 4–5 interview rounds, including:

• At least one in-office round

• One assignment-based evaluation

• The final round will be conducted in person

Location Requirement

• Candidates must be based in Gurugram
• Candidates from outside Gurugram will require strong relocation or commute justification

Skills: conversion apis,facebook/meta ads,linkedin,meta pixel,tiktok,google ads,gtm