Product Manager

1 day ago

Mumbai Metropolitan Region, India SUN PHARMA Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description- Product Manager
Position: Product Manager

Grade – G9B / G10

Reporting: GM - Emerging markets

Experience: 7 to 12 yrs.

Job Location: Sun House, Mumbai

Education: B. Pharm, MBA (Marketing)

Responsibility: Branded Formulations for Emerging Markets

  • Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
  • Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
  • Responsible for managing sales forecast, budget planning (Revenue and expenses)
  • Define the strategic priorities for the brand and category for each brand/category which the person would manage
  • Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
  • Conduct monthly reviews with country teams on KPIs for branded formulations
  • Cross functional collaboration (sales/purchase/medical/market research)
  • Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
  • Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
  • Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
  • The job needs travel to country for their quarterly business meetings

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