Product Manager
4 days ago
Job Description- Product Manager
Position: Product Manager
Grade – G9B / G10
Reporting: GM - Emerging markets
Experience: 7 to 12 yrs.
Job Location: Sun House, Mumbai
Education: B. Pharm, MBA (Marketing)
Responsibility: Branded Formulations for Emerging Markets
- Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
- Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
- Responsible for managing sales forecast, budget planning (Revenue and expenses)
- Define the strategic priorities for the brand and category for each brand/category which the person would manage
- Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
- Conduct monthly reviews with country teams on KPIs for branded formulations
- Cross functional collaboration (sales/purchase/medical/market research)
- Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
- Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
- Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
- The job needs travel to country for their quarterly business meetings
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