Social Media Manager

4 days ago


Connaught Place, Delhi, India TRAVOINSPIRE GLOBAL PVT LTD Full time ₹ 2,40,000 - ₹ 4,80,000 per year

Social Media Manager (Female)

We are seeking a dynamic, strategic, and creative Social Media Manager (Female) with 3–5 years of proven experience in designing, executing, and optimizing digital strategies. The ideal candidate must have prior experience in handling and leading a team, with the capability to mentor, manage, and ensure timely delivery of work while driving measurable business growth.

She should have strong expertise in competitor analysis, trend mapping, funnel creation, AI-driven marketing, and creative storytelling to enhance the brand's digital footprint. This role demands a blend of creativity, leadership, and analytical skills to lead campaigns across multiple platforms.

Key Responsibilities

  • Social Media Strategy & Growth
  • Build and implement multi-platform campaigns (LinkedIn, Instagram, Facebook, YouTube, Twitter, Threads, Pinterest, etc.).
  • Funnel organic traction into qualified business leads through structured strategies.
  • Drive LinkedIn-focused B2B growth strategies for branding and lead generation.
  • Content Creation & Storytelling
  • Create visually appealing and engaging posts, reels, videos, and stories.
  • Use advanced tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), CapCut, InShot, Final Cut Pro.
  • Build storytelling-based campaigns for stronger audience connection.
  • Market & Competitor Research
  • Conduct comparative studies and competitor benchmarking across platforms.
  • Use Google Trends, SEMrush, Ahrefs, BuzzSumo, Sprout Social, Hootsuite, Socialbakers for insights and strategy building.
  • Continuously refine strategies based on data-driven evaluation.
  • Analytics, SEO & Reporting
  • Implement SEO, SEM, and backlink strategies for organic growth.
  • Track performance via Google Analytics, Google Search Console, Meta Business Suite, HubSpot, Hootsuite, LinkedIn Analytics.
  • Provide monthly reports with improvement recommendations.
  • AI & Automation in Marketing
  • Use AI tools (ChatGPT, Jasper, , SurferSEO, Lately) for campaign optimization, content, and predictive analytics.
  • Automate scheduling and lead funnels with Zapier, HubSpot, and Mailchimp.
  • Leadership & Collaboration
  • Lead and mentor a team of assistants/freelancers with clear deadlines and accountability.
  • Collaborate with sales, design, and marketing teams to align with business goals.
  • Manage basic website updates when required.

Requirements

  • 3–5 years of hands-on experience in social media management, digital marketing, and content creation.
  • Prior team leadership experience, with the ability to manage workloads and ensure timely execution.
  • Proficiency in social media & analytics tools: Hootsuite, Buffer, Sprout Social, SEMrush, Ahrefs, BuzzSumo, HubSpot.
  • Advanced expertise in creative design & video editing tools: Adobe Illustrator, Photoshop, Premiere Pro, After Effects, Canva, CapCut, Final Cut Pro.
  • Strong grasp of SEO, SEM, and lead-generation funnels.
  • Excellent communication and storytelling skills.
  • Female candidates preferred.
  • Immediate joiners highly preferred.

Preferred Certifications (Must Have at least 2–3 of the following):

Digital Marketing & Analytics Certifications

  • Google Digital Marketing & E-Commerce Certification
  • HubSpot Social Media Marketing Certification
  • Facebook (Meta) Blueprint Certification
  • LinkedIn Marketing Solutions Fundamentals
  • Google Analytics 4 (GA4) Certification
  • Hootsuite Social Media Marketing Certification
  • SEMrush Academy Certification (SEO/Content Marketing)

Creative & Video Editing Certifications

  • Adobe Certified Professional (Illustrator & Photoshop)
  • Adobe Premiere Pro Certification
  • Adobe After Effects Certification
  • Final Cut Pro Professional Certification
  • Canva Certified Creative (CCC)
  • Video Editing & Storytelling Certification (Coursera/Skillshare/Udemy recognized programs)

Job Types: Full-time, Permanent

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time

Application Question(s):

  • Are you a immideate joiner at Connaught Place location

Work Location: In person



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