Brand Manager

6 days ago

Borivli, Maharashtra, India INFINX Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Brand & Growth Strategy

  • Define and execute brand strategies that align with Roar Sts vision.
  • Build and scale our own D2C channel, while driving growth on marketplaces like Amazon & Flipkart.
  • Manage product/category mix to maximize revenue and profitability.

Campaigns & Communication

  • Plan and execute brand campaigns – seasonal peaks, NPD launches, and refresh cycles.
  • Conceptualize and track 360 campaigns across D2C, marketplaces, social, OTT, OOH, and offline touchpoints.
  • Explore new top-funnel media (OTT, partnerships, innovative channels) to reach and engage our TG.

Influencers, Community & Advocacy

  • Drive influencer marketing collaborations with moms, nutritionists, lifestyle creators.
  • Build and nurture consumer communities for advocacy and organic growth.
  • Lead visibility at third-party and owned events/IPs, creating experiential brand moments.

Brand Experience & Consistency

  • Ensure Roar St maintains a premium, consistent look and feel across online and offline channels.
  • Align OOH, retail displays, and offline activations with the brand's visual identity.
  • Collaborate with cross-functional teams to ensure product, packaging, and marketing consistency.

Insights & Performance

  • Track and optimize KPIs across campaigns, influencer spends, and community engagement.
  • Analyze market trends, competitor strategies, and consumer insights to unlock opportunities.
  • Continuously refine playbooks for stronger ROI and brand impact.

What You Bring

  • 5+ years of brand/category management experience in food/e-commerce.
  • Proven track record in D2C and marketplace growth.
  • Experience with influencer campaigns, community building, events, and offline activations.
  • Strong digital marketing skills — performance marketing, campaign analytics, SEO/SEM.
  • Ability to balance creative storytelling with data-driven decision-making.
  • A startup mindset: scrappy, resilient, and excited about building something from scratch.

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