Global Financial Services

Location

New Delhi

Job Description
Title : Global Financial Services - Marketing Manager
Location:
Gurgaon

*Job Description:*
The Global Financial Services (FS) Marketing Manager will focus on planning and executing digital marketing campaigns that support FS goals globally related to brand awareness and lead generation. The manager will work closely with FS Marketing Leadership around the world in developing, implementing, tracking and optimizing the company's Global FS experience and marketing campaigns across all Global FS touchpoints. This position plays a key role in translating global key stakeholders' goals and objectives into actionable and measurable Global FS marketing programs across the globe.

The successful candidate will join the Gurgaon office and will support the firm's Global FS Practice, driving marketing planning and execution. This role will liaise with FS marketers and sector personnel in the USA and in London.

Note
: Candidates must be able to shift their working hours to work until 7/8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested.

The Marketing Manager will oversee a Marketing Coordinator and will be responsible for digital content and digital marketing strategy and execution efforts in support of the FS business unit. Working with the global FS strategy lead and partners around the world, this role will be responsible for managing our FS client experience via our key global channels – LinkedIn, website, email, and related paid channels. This includes channel strategy, content strategy, content creation and in-market execution. This role will also oversee additional projects on an as-needed basis to include video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics.

*Roles And Responsibilities:*
The role includes, but is not limited to, the following responsibilities:

• Contribute to and execute Global FS Marketing's overall Global FS vision and strategy, specifically focused on social media, email/marketing automation, analytics/insights and web.
• Marketing Automation Strategy: Design and implement automated marketing workflows, including lead nurturing, drip campaigns, and customer re-engagement, to enhance the customer experience and drive customer interest in additional services or products.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels using Pardot and Salesforce Marketing Cloud tools.
• Social media strategy and campaign management: develop and execute both ongoing and point-in-time marketing programs on corporate social media accounts to achieve sector goals.
• Ensure high quality execution and compliance with SLAs and utilization targets
• Ensure effective bi-directional communications between SSC and global internal stakeholders
• Provide quality assurance oversight of work product, identify performance trends and recommend/implement counter measures to improve performance
• Data Analysis and Optimization: Utilize data analytics and customer insights to measure campaign effectiveness, identify opportunities, and optimize marketing automation workflows for continuous improvement
• A/B Testing and Experimentation: Conduct rigorous A/B testing and experimentation to refine marketing automation strategies, landing pages, and conversion funnels.
• Reporting and Stakeholder Management: Prepare and present regular reports on key performance metrics, campaign results, strategic insights, and testing results to senior management and stakeholders.
• Broad Global FS Experience: Knowledge of SEO/SEM, social media, paid media advertising campaigns, webcasts and other Global FS channels

*Qualifications And Skills:*

• Bachelor's degree in marketing, business, marketing technology or a related field. A master's degree is a plus.
• Proven track record (at least 7-10 years) of B2B marketing, with a focus on lead generation and conversion optimization.
• At least 2 - 3 years' experience in directly managing others Previous experience in a consulting or Financial Services organization is a plus.
• Superior English language skills with excellent verbal and written communications abilities.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Willingness and ability to stay informed about industry best practices, privacy regulations (e.g., GDPR, CCPA), and email marketing guidelines to ensure compliance and adhere to ethical marketing standards.
• Demonstrated experience in developing and executing successful omnichannel global marketing campaigns.
• Deep understanding of digital marketing channels, including web, social media, SEO, content marketing, and paid advertising.
• Proven ability to work in a fast-paced, dynamic environment and handle multiple projects simultaneously.
• A highly collaborative leader who is entrepreneurially minded, listens well, and can operate effectively in a lean corporate environment.
• A self-starter with the ability to manage through large, complex, and distributed organizations.
• Highly developed interpersonal skills with the demonstrated ability to deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization.

*Benefits And Perks*

• We are among the best-paying firms globally
• We offer a range of other wellness benefits — health insurance, wellness apps, gym reimbursement, etc.