SEO and Backlink Expert

1 week ago

India Weekday AI Full time ₹ 9,00,000 - ₹ 12,00,000 per year

This role is for one of the Weekday's clients

Min Experience: 2 years

JobType: full-time

We are seeking an experienced SEO & Backlink Expert to drive off-page SEO growth through strategic link acquisition while supporting overall SEO performance. The ideal candidate will have hands-on experience in building quality backlinks, analyzing SEO metrics, and collaborating with content and on-page teams to enhance domain authority, organic traffic, and search visibility.

Key Responsibilities:

Link Building (Primary Focus)

  • Develop and implement monthly link-building strategies aligned with client goals.
  • Identify, evaluate, and acquire high-quality backlinks via outreach, partnerships, and digital PR.
  • Ensure link quality and relevance by reviewing types, diversity, and context.
  • Audit backlinks regularly to fix broken links and disavow low-quality or spammy links.
  • Track and report monthly link acquisition performance against targets and budgets.

SEO Strategy & Execution

  • Collaborate with on-page and content teams to align off-page initiatives with overall SEO strategies.
  • Conduct keyword and competitor research to identify link-building and content opportunities.
  • Optimize anchor text strategy and landing pages for maximum SEO impact.
  • Monitor performance using tools like Ahrefs, SEMrush, Google Analytics, and Search Console.

Reporting & Analysis

  • Prepare reports tracking month-over-month traffic and domain authority growth.
  • Measure the impact of link-building campaigns on rankings and traffic.
  • Provide actionable insights and recommendations based on data analysis to improve SEO outcomes.

30–60–90 Day Plan
First 30 Days – Learning & Alignment:

  • Understand the client portfolio, SEO tools, and reporting workflows.
  • Audit existing backlink profiles.
  • Learn link acquisition quality standards and processes.
  • Set initial link-building targets with management.

Next 60 Days – Execution & Optimization:

  • Execute monthly link-building strategies for assigned clients.
  • Begin outreach and acquisition of high-quality backlinks within budgets.
  • Identify new link opportunities (guest posting, collaborations, digital PR).
  • Coordinate with content and SEO teams to ensure alignment.
  • Report weekly on progress and performance metrics.

Next 90 Days – Ownership & Growth:

  • Take full ownership of link-building deliverables and client reporting.
  • Drive measurable improvements in domain authority and organic traffic.
  • Conduct competitor backlink gap analysis and recommend advanced strategies.
  • Suggest process improvements for scalability and efficiency.
  • Mentor junior team members where applicable.

Qualifications:

  • 2–3 years of experience in SEO, with at least 2 years focused on link building.
  • Strong knowledge of backlink quality, authority metrics, and outreach best practices.
  • Hands-on experience with tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
  • Good understanding of on-page and technical SEO fundamentals.
  • Strong analytical skills with proficiency in Excel or Google Sheets.
  • Excellent communication and negotiation skills.
  • Experience with D2C or e-commerce brands is a plus.

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