SEO Expert

 SEO Expert Job Overview: We're seeking a highly experienced and driven SEO expert who will own, execute, and evolve the SEO strategies across three dynamic brands. You'll be responsible for everything from keyword research and on -page optimization to technical audits, linkbuilding, local SEO, and performance tracking. You should be data -driven, hands -on, and results -oriented, with a knack for identifying organic growth opportunities and executing SEO campaigns that drive traffic, leads, and brand visibility. Key Responsibilities: 1. Strategy & Planning • Develop and implement comprehensive SEO strategies for each brand tailored to their industry and target audience. • Align SEO goals with marketing, sales, and content teams to ensure crossfunctional impact. • Define KPIs and success metrics across platforms (blogs, landing pages, events, courses, etc.). 2. Keyword Research & Content SEO • Conduct in -depth keyword research using tools like SEMrush, Ahrefs, Google Keyword Planner, etc. • Work closely with the content team to guide blog, video, podcast, and product page content strategy. • Optimize existing content, identify content gaps, and develop new content recommendations for SERP dominance. • Implement schema markup and rich snippet strategies where needed. 3. On -Page SEO • Perform site -wide audits and improve on -page elements: Title tags, meta descriptions, headings, internal linking, and URL structure. • Optimize page load speed, mobile responsiveness, and user experience. • Ensure SEO best practices are followed in page structure, HTML tags, and image optimization. 4. Technical SEO • Audit and optimize site architecture, crawl ability, indexation, and XML sitemaps. • Manage and resolve crawl errors, redirects, broken links, and duplicate content issues. • Liaise with developers to implement necessary technical fixes and improvements. • Monitor Core Web Vitals and improve Lighthouse performance metrics. 5. Off -Page SEO & Link Building • Devise a strong backlink acquisition strategy using white -hat methods. • Build relationships with bloggers, journalists, and industry websites for guest posting and link opportunities. • Monitor backlink profile using tools like Ahrefs or Majestic and disavow toxic links. 6. Local SEO • Optimize for local packs and Google Business Profiles (formerly GMB). • Manage NAP consistency across local listings, directories, and map services. • Implement event -based SEO for location -targeted reach and engagement. 7. Analytics & Reporting • Monitor rankings, crawl stats, organic traffic, conversions, and user behavior using Google Analytics, Search Console, and SEO tools. • Create monthly performance reports with insights, trends, and recommendations. • Conduct competitor SEO bench marking and gap analysis.Requirements Key Requirements: • 3–6+ years of full -stack SEO experience (preferably across multiple domains or brands). • Deep expertise in Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, GTmetrix, and similar tools. • Strong command of HTML, CSS basics, JavaScript SEO concepts, and CMS platforms like WordPress, Webflow, or custom systems. • Proven results in improving keyword rankings, organic traffic, and lead conversions. • Strong analytical and problem -solving skills — you go beyond dashboards to uncover growth opportunities. • Excellent communication skills and the ability to translate technical SEO into business decisions. • Knowledge of voice search, YouTube SEO, event -based SEO, and app indexing is a plus.