Senior Product Manager

The Senior Product Manager, Data Platforms will own the development, execution, and success of the Customer Data Platform (CDP) product line within the Martech business unit. This role requires a strategic and technically proficient product manager who will collaborate closely with the Director of Product Management and multiple engineering teams to deliver cutting-edge solutions that unlock the unique value of various data assets.

This product manager will be a key partner in driving new products, platforms and shared data services that enhance Martech product portfolio. These one-to-many solutions will support initiatives across Martech, including but not limited to Incentives & Loyalty, eCommerce, and Retail Media products. The role demands a deep understanding of data platform products, process automation, analytics, and data-driven product development, combined with strong research and project management skills.

This is an innovative and outcome-driven role for a product leader who has the ability to distill complex needs across stakeholders into simple yet scalable technical solutions.

Primary Responsibilities
Product Discovery & Innovation

• Lead the development of data product strategies and identify product-market fit through market assessment, competitive research, internal stakeholder feedback and customer engagement
• Continuously pursue understanding the customer problem and size of the problem to validate strategic direction.
• Establish data-driven business requirements to validate product plans and investment

Product Roadmap & Execution

• Define the product roadmap through annual and quarterly planning, in alignment with key stakeholders across the business units
• Partner with engineering to plan, scope, and execute the product roadmap, clearly articulating use cases and requirements
• Deliver prototypes in collaboration with Product Design to visualize new product ideas for rapid customer engagement and feedback
• Lead data-driven prioritization of new opportunities and the product backlog via key business stakeholder planning meetings
• Identify and manage against key Product KPIs to measure success of your products

Product Launch and On-Going Growth

• Clearly articulate the user value and business value created by your product
• Partner with sales and marketing to define go-to-market strategy, executing programs based on product stage (POC, MVP, Beta, GA)
• Continuously capture customer and market learnings to bring back into the roadmap via a rapid iterative development cycle

Individual Competencies

• Domain expertise in building solutions that utilize massive volumes of complex data
• Goes beyond initial information and challenges assumptions, working to uncover the true use case, issue, or customer problem that needs to be solved
• Excellent analytical and problem-solving skills when determining how to best solve market challenges, or when making business and product decisions
• Operate with a data-driven mindset that supports A/B testing and prototype development to rapidly test assumptions
• Ability to prioritize and manage trade-offs while maintaining alignment on business objectives.
• Comfortable working in a start-up environment within a larger enterprise
• Strong skills in both written and verbal communication, evangelizing product strategy and roadmaps internally and externally
• A desire to learn from others and encourage contributions from direct and indirect teams
• Build collaborative relationships, creating a culture of respect, trust, and teamwork.
• Results-oriented mindset focused on setting clear, aggressive, yet achievable goals and delivering on those goals via a culture of accountability.

Minimum Qualifications

• 5+ years of experience in B2B product management, with a focus on data platforms or highly data-driven products

Strong understanding of CDPs, analytics, AI/ML, APIs, data management and services with the ability to translate technical concepts into actionable product strategies

• Excellent communication skills, with the ability to engage and influence senior leadership and cross-functional teams
• Ability to work diligently and ethically toward the achievement of goals
• Proven track record for delivering strategic product direction
• Strong written and verbal communication skills and outstanding attention to detail
• Self-motivated and high energy
• Experience leading cross-functional teams with demonstrated ability to lead/inspire others
• Self-starter that focuses on execution and delivery
• Proficient in key business tools, such as JIRA, Excel, Google suite, etc.