Marketing Communications Specialist

3 days ago

Noida, Uttar Pradesh, India Hack2skill Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview:

We are seeking an experienced and visionary
Senior Content Strategist
with a minimum of
5 years of proven expertise in the IT/technology domain
. The ideal candidate will be responsible for leading content initiatives, shaping brand narratives, and developing innovative content strategies that drive engagement, thought leadership, and business impact. This role requires a blend of creativity, analytical thinking, and leadership skills to align content with Hack2skill's overall marketing and organizational goals.

What You'll Do:

As a Senior Content Strategist, you will:

  • Lead and own the content strategy
    across multiple platforms (campaigns, website, blogs, newsletters, social media, and events).
  • Conceptualize and drive high-impact campaigns
    that resonate with tech-savvy and professional audiences.
  • Guide and mentor junior writers/content creators
    , ensuring consistency, quality, and brand alignment.
  • Collaborate cross-functionally with design, marketing, and product teams to deliver integrated and cohesive campaigns.
  • Research emerging
    IT industry trends, competitors, and audience insights
    to craft data-driven strategies.
  • Optimize all content for
    SEO, readability, and lead generation
    , leveraging analytics to refine strategies.
  • Draft, review, and elevate content
    for innovation programs, hackathons, webinars, and IT-focused initiatives.
  • Ensure that all content reflects Hack2skill's brand voice, positioning, and strategic objectives.
  • Track, measure, and report the impact of content campaigns, continuously innovating for improved performance.

You Should Have:

  • Bachelor's/Master's degree
    in English, Journalism, Communications, Marketing, or related field.
  • 5+ years of professional content writing and strategy experience
    in the IT/technology domain.
  • Demonstrated expertise in
    campaign ideation, narrative building, and content-led marketing
    .
  • Exceptional
    writing, editing, and storytelling skills
    with a strong portfolio showcasing IT/tech content.
  • Proven ability to
    develop and execute long-term content strategies
    .
  • Strong knowledge of
    SEO, content marketing tools, and analytics platforms
    .
  • Experience in
    mentoring or managing content teams
    .
  • Ability to handle multiple projects, meet deadlines, and thrive in a
    fast-paced, dynamic environment
    .
  • A
    creative yet data-driven mindset
    , balancing innovation with measurable results.

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