Visual Designer

2 weeks ago

Greater Kolkata Area, India Graphixstory™ Full time ₹ 6,00,000 - ₹ 12,00,000 per year

"We are looking for a creative and passionate Social Media Creatives and Visual Designer to join our creative team in Kolkata immediately. The ideal candidate will be responsible for designing and producing visually compelling content for our clients' social media channels. This includes creating visually engaging graphics and other creative assets that align with our clients' brand and marketing goals. The candidate should be proficient in
Adobe Illustrator, Adobe Photoshop, basics of Figma, and Procreate, understand social media trends, and be able to collaborate effectively with our team. Knowledge of working with Adobe After Effects is a plus.

Responsibilities:

  • Content Creation:

Designing and producing engaging visual content for social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, Pinterest etc.). This can include images, videos, animations, GIFs, and other interactive elements.

  • Concept Development:

Brainstorming and developing creative ideas for social media campaigns and content that align with our clients' brand guidelines and marketing objectives.

  • Trend Awareness:

Staying informed about the latest social media trends, platform updates, and best practices to ensure content is relevant and effective.

  • Brand Consistency:

Maintaining a consistent brand aesthetic across all social media channels by adhering to brand guidelines and style guides.

  • Collaboration:

Working closely with marketing teams, content creators, and other designers to ensure that social media content aligns with overall marketing strategies and campaign goals of our clients.

  • Platform Management:

Understanding the technical aspects of social media platforms and optimizing content for different formats and audiences.

  • Performance Analysis:

Monitoring the performance of social media content and using data to inform future design decisions and optimize content for engagement and reach.

Skills and Qualifications:

The candidate should have 1-3 years of experience of working in the respected field.

  • Proficiency in design software:
     The candidate should be proficient in Adobe Illustrator, Adobe Photoshop, Figma, and Procreate. Knowledge of working with Adobe After Effects is a plus.
  • Social media expertise:
     In-depth knowledge of various social media platforms, their design specifications, and best practices.
  • Creative flair:
     Ability to develop original and engaging visual concepts that resonate with target audiences.
  • Communication skills:
     Excellent written and verbal communication skills for collaborating with teams and presenting design ideas. Should be able to communicate in Bengali, Hindi and English
  • Time management:
     Ability to manage multiple projects and deadlines effectively.
  • Attention to detail:
     Ensuring high-quality design work and consistent brand messaging.

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