Feature Writer

2 weeks ago

Chennai, Tamil Nadu, India THG Publishing Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities

Content Creation for Advertorials

  • Write feature-style articles, interviews, or case studies for sponsored content pages.
  • Tailor tone and style to match both the publications editorial voice and the clients brand identity.

Collaboration with Sales & Clients

  • Work closely with the advertisement sales team to understand client needs, campaign goals, and key messages.
  • Liaise directly with advertisers/PR agencies when required to gather information and approvals.

Research & Brand Alignment

  • Research client industries, products, and target audience to produce accurate and persuasive content.
  • Ensure brand messaging is seamlessly integrated without compromising editorial quality.

Deadline & Quality Management

  • Deliver assigned content in line with campaign timelines.
  • Maintain high standards of grammar, accuracy, and factual correctness.

Creative Contribution

  • Suggest creative storytelling formats (Q&A, human-interest angle, trend pieces) that appeal to readers while promoting the advertiser's offering.

Preferred candidate profile

  • Bachelor's degree in journalism, Communication, Marketing, or related field.
  • 1–3 years' experience in commercial content or advertorial writing.

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