Meta Ads Specialist

2 days ago

Siliguri, West Bengal, India TripFactory Full time ₹ 4,80,000 per year

Key Responsibilities

  • Plan, create, and manage Meta (Facebook & Instagram) ad campaigns across multiple objectives (Lead Generation, Traffic, Conversions, Remarketing, Brand Awareness).
  • Set up and optimize campaigns, including audience segmentation, custom/lookalike audiences, retargeting funnels, and creative testing.
  • Monitor campaign performance daily using Meta Ads Manager and analytics tools.
  • Manage budgets, bid strategies, and optimize ROAS/CPA to achieve performance goals.
  • Create and analyze performance reports; provide insights and recommendations for improvement.
  • Coordinate with the content, design, and product teams to develop high-performing creatives and landing pages.
  • Stay updated on Meta platform changes, industry trends, and best practices.
  • Implement Pixel, Conversions API (CAPI), and event tracking for accurate attribution and analytics.

Job Types: Full-time, Permanent

Pay: ₹15, ₹40,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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