Marketing Manager
2 days ago
About the Role
We are seeking an experienced and dynamic
Marketing Manager
to lead our marketing initiatives in the education sector. The ideal candidate will bring a deep understanding of student acquisition, brand positioning, and digital/offline marketing strategies within the education domain. This role requires strategic thinking, strong leadership, and a proven track record of driving measurable results in enrollment growth and brand visibility.
Key Responsibilities
- Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with organizational goals.
- Conduct market research, competitor analysis, and student/parent insights to identify opportunities.
- Manage marketing budgets effectively to maximize ROI.
- Brand Management
- Build and strengthen the institution's brand identity across multiple channels.
- Drive PR campaigns, events, and partnerships to enhance visibility in the education sector.
- Digital Marketing
- Oversee SEO/SEM, social media, email campaigns, and content marketing for student acquisition.
- Monitor campaign performance and optimize based on analytics.
- Lead Generation & Admissions Support
- Develop and execute campaigns to increase student leads, applications, and conversions.
- Collaborate with admissions and sales teams to ensure smooth lead nurturing and enrollment.
- Team Leadership
- Manage and mentor a team of marketing executives, content creators, and digital specialists.
- Drive performance through clear KPIs and continuous feedback.
- Stakeholder Engagement
- Liaise with academic teams, corporate partners, and vendors to ensure consistent messaging.
- Build strong relationships with schools, colleges, and education influencers.
Key Requirements
- Bachelor's/Master's degree in Marketing, Business Administration, or related field.
- 7+ years of proven marketing experience in the Education industry (K-12, Higher Education, EdTech, or Training Institutes).
- Strong understanding of
student acquisition strategies, admissions cycles, and education market dynamics. - Demonstrated expertise in
digital marketing, brand building, and campaign management. - Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Excellent communication, leadership, and stakeholder management skills.
- Ability to thrive in a fast-paced, target-driven environment.
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