Marketing Manager

1 day ago

Pune, Maharashtra, India Vaishvik Shodh Private Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking an experienced and dynamic
Marketing Manager
to lead our marketing initiatives in the education sector. The ideal candidate will bring a deep understanding of student acquisition, brand positioning, and digital/offline marketing strategies within the education domain. This role requires strategic thinking, strong leadership, and a proven track record of driving measurable results in enrollment growth and brand visibility.

Key Responsibilities

  • Strategy & Planning
  • Develop and implement comprehensive marketing strategies aligned with organizational goals.
  • Conduct market research, competitor analysis, and student/parent insights to identify opportunities.
  • Manage marketing budgets effectively to maximize ROI.
  • Brand Management
  • Build and strengthen the institution's brand identity across multiple channels.
  • Drive PR campaigns, events, and partnerships to enhance visibility in the education sector.
  • Digital Marketing
  • Oversee SEO/SEM, social media, email campaigns, and content marketing for student acquisition.
  • Monitor campaign performance and optimize based on analytics.
  • Lead Generation & Admissions Support
  • Develop and execute campaigns to increase student leads, applications, and conversions.
  • Collaborate with admissions and sales teams to ensure smooth lead nurturing and enrollment.
  • Team Leadership
  • Manage and mentor a team of marketing executives, content creators, and digital specialists.
  • Drive performance through clear KPIs and continuous feedback.
  • Stakeholder Engagement
  • Liaise with academic teams, corporate partners, and vendors to ensure consistent messaging.
  • Build strong relationships with schools, colleges, and education influencers.

Key Requirements

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 7+ years of proven marketing experience in the Education industry (K-12, Higher Education, EdTech, or Training Institutes).
  • Strong understanding of
    student acquisition strategies, admissions cycles, and education market dynamics.
  • Demonstrated expertise in
    digital marketing, brand building, and campaign management.
  • Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
  • Excellent communication, leadership, and stakeholder management skills.
  • Ability to thrive in a fast-paced, target-driven environment.

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