Social Media Marketer
1 day ago
Role & responsibilities:
Key Responsibilities:
- Develop and execute social media strategies to increase brand visibility and engagement.
- Plan, create, and schedule high-quality content (posts, reels, videos, stories, etc.) across platforms including Instagram, Facebook, LinkedIn and YouTube.
- Collaborate with content, design, and product teams to align social media campaigns with educational offerings and promotions.
- Monitor, analyze, and report on performance metrics (reach, engagement, conversions) and adjust strategies based on data.
- Engage with followers, respond to queries in a timely manner, and build a strong online community for lead generation
- Stay up to date with the latest social media trends, algorithm changes, and best practicesespecially within the education and EdTech space.
- Coordinate influencer or brand ambassador collaborations where applicable.
- Support the execution of paid social media campaigns in collaboration with the digital marketing team.
- Lead generation, keeping the records of the generated leads and creating a pipeline of leads.
Preferred candidate profile
We are seeking a dynamic and creative Social Media Marketing Executive who is passionate about digital storytelling, brand building, and driving engagement across all social platforms. The ideal candidate will be results-driven, detail-oriented, and up-to-date with the latest trends in social media and digital marketing.
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