Marketing Analyst

2 weeks ago

Mumbai, Maharashtra, India 63sats Cybertech Limited Full time

About CYBX CYBX is India's first Cybersecurity Superapp with embedded insurance. We protect users from scams, fraud, and identity theft while giving them financial safety and confidence online. With a mission to reach 1 million+ subscribers, CYBX is building a marketing organization thats data-driven, insight-led, and obsessed with performance accountability. We are now looking for a Marketing Performance & Analytics Manager to track, measure, and optimize every rupee spent ensuring maximum ROI across online and offline channels.

Role Summary Were looking for a data-smart, business-oriented analyst who can turn marketing metrics into strategy. Youll build dashboards, analyze campaign performance, optimize ROI, and help leadership make smarter decisions across paid, organic, influencer, and offline initiatives. This is a high-visibility role that sits at the intersection of Marketing, Product, and Finance, helping CYBX scale efficiently while maintaining strong measurement discipline.

Role & responsibilities

Performance Tracking & Measurement

  • Build and manage real-time marketing dashboards across Appsflyer, GA4, Clevertap and Power BI.

  • Track CAC, CTR, CVR, ARPU, LTV, retention, and churn across digital and offline

campaigns.

  • Develop channel-wise ROI models (social, influencer, retail activations, partnerships)

  • Ensure accurate attribution of installs, sign-ups, and conversions.

  • Generate weekly and monthly performance reports for leadership.

Optimization & Insights

  • Analyze campaign efficiency and provide actionable recommendations to improve ROI.

  • Identify underperforming creatives, channels, or geographies and suggest corrective actions.

  • Partner with the Growth team to allocate budgets based on performance insights.

  • Support A/B testing and measure impact on acquisition and retention. Data Integration & Automation

  • Maintain data hygiene across Appsflyer, GA4, Firebase, and Clevertap.

  • Integrate multiple data sources into unified dashboards (Power BI / Google DataStudio).

  • Collaborate with product and tech teams to ensure event tracking accuracy.

  • Optimization & Insightsorts and set up alert systems for anomalies.

Preferred candidate profile

  • 36 years experience in Marketing Analytics / Growth Analytics / Performance Measurement for consumer tech, fintech, or D2C brands.

  • Hands-on expertise with Appsflyer, GA4, Firebase, Clevertap, Power BI / Tableau.

  • Proficient in Excel / Google Sheets, SQL, and visualization tools.

  • Strong understanding of attribution models, funnels, and marketing KPIs.

  • Experience with ad platform dashboards (Meta, Google, YouTube, Twitter).

  • Bonus: Exposure to offline activation analytics and ROI mapping

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