Marketing Analyst

7 days ago

Navi Mumbai, Maharashtra, India Kiya Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Job Opening: Marketing Analyst (Generalist)

Location: Airoli, Navi Mumbai

Qualification: Graduate / Postgraduate

Availability: Immediate Joiner Preferred.

Key Responsibilities

  • Content Creation: Assist in drafting, editing, and proofreading B2B marketing content, including blog posts, solution briefs, case studies, and social media updates that align with our brand voice.
  • Social Media Management: Help manage the B2B social media calendar (primarily LinkedIn), schedule posts, monitor engagement, and identify opportunities to join relevant industry conversations.
  • Email Marketing: Support the assembly and distribution of email newsletters, lead nurturing campaigns, and partner communications using our marketing automation platform.
  • Performance Tracking: Help compile and analyze data from our digital channels (website, social, email) to create basic monthly performance reports.
  • KPI Monitoring: Assist in tracking key performance indicators (KPIs) like engagement rates, click-through rates, and marketing qualified leads (MQLs) from campaigns.
  • Industry Research: Conduct targeted research on FinTech/RegTech industry trends, competitor marketing strategies, and potential topics for thought leadership.
  • Campaign Logistics: Provide administrative and logistical support for webinars, virtual events, and other marketing campaigns as needed.
  • Team Collaboration: Participate in marketing team brainstorming sessions and contribute fresh ideas for campaigns and content.

Qualifications & Skills:

  • Strong verbal and written communication skills.
  • Demonstrable experience with major social media platforms (either personally or professionally).
  • A high level of comfort with technology and the ability to learn new software quickly (e.g., email marketing tools, analytics dashboards).
  • Excellent organizational skills and strong attention to detail.
  • A proactive, "can-do" attitude and a genuine eagerness to learn.

  • Prior experience with any of the following is a plus (but not required):

  • Email marketing platforms (e.g., Mailchimp, HubSpot).

  • Google Analytics.
  • Basic SEO/SEM principles.
  • Sales to Marketing Funnel Understanding.

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