Head of Marketing

5 days ago

Gomtinagar Lucknow Uttar Pradesh, India sanjivini hospital & research center Full time ₹ 4,80,000 - ₹ 6,00,000 per year
  • INR 40, ,000 per month (dependent on experience)
  • Full-time role
  • On-site

About us:

We have a full-time role available for a Head of Marketing to join our high performing Marketing Team at Sanjivini Super Speciality Hospital This role will oversee all facets of marketing and communications — including digital marketing, advertising, public relations, internal communications, branding, and patient outreach.

Your Role:

  • Develop and lead the hospital's overall marketing and brand strategy in alignment with organizational goals.
  • Define marketing objectives, KPIs, and budgets to support growth across service lines, physician practices, and community programs.
  • Monitor market trends, competitor activity, and patient behavior to guide strategic direction.
  • Lead digital strategy, including website content, SEO/SEM, social media, online advertising, and email marketing.
  • Leverage data analytics to optimize campaigns, patient journeys, and user experience.
  • Partner with service line leaders to develop targeted marketing campaigns to increase patient volume and market share.
  • Collaborate with leadership to implement internal communication strategies that promote employee engagement and alignment.
  • Lead and mentor a multidisciplinary marketing team (including graphic designers, content creators, video editors, digital marketers, and outreach coordinators).

Requirements:

  • Master's or a Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5+ years of progressive marketing experience, with at least 2 years in a leadership role.
  • Proven success in healthcare marketing or a related regulated industry.
  • Strong knowledge of digital marketing, branding, media relations, and strategic planning.
  • Excellent leadership, communication, and project management skills.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Work Location: In person

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