Head of Marketing
2 weeks ago
- INR 40, ,000 per month (dependent on experience)
- Full-time role
- On-site
About us:
We have a full-time role available for a Head of Marketing to join our high performing Marketing Team at Sanjivini Super Speciality Hospital This role will oversee all facets of marketing and communications — including digital marketing, advertising, public relations, internal communications, branding, and patient outreach.
Your Role:
- Develop and lead the hospital's overall marketing and brand strategy in alignment with organizational goals.
- Define marketing objectives, KPIs, and budgets to support growth across service lines, physician practices, and community programs.
- Monitor market trends, competitor activity, and patient behavior to guide strategic direction.
- Lead digital strategy, including website content, SEO/SEM, social media, online advertising, and email marketing.
- Leverage data analytics to optimize campaigns, patient journeys, and user experience.
- Partner with service line leaders to develop targeted marketing campaigns to increase patient volume and market share.
- Collaborate with leadership to implement internal communication strategies that promote employee engagement and alignment.
- Lead and mentor a multidisciplinary marketing team (including graphic designers, content creators, video editors, digital marketers, and outreach coordinators).
Requirements:
- Master's or a Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of progressive marketing experience, with at least 2 years in a leadership role.
- Proven success in healthcare marketing or a related regulated industry.
- Strong knowledge of digital marketing, branding, media relations, and strategic planning.
- Excellent leadership, communication, and project management skills.
Job Type: Full-time
Pay: ₹40, ₹50,000.00 per month
Work Location: In person
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