Social & Content Manager

3 days ago

Gurgaon, Haryana, India Vrb Consumer Products Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Urgent Hiring for Social & Content Manager-Gurgaon

Reports to: Brand Manager

Department: Marketing

Company Description

VRB Consumer Products Pvt Ltd is a leading condiments and sauce company in India with a strong focus on quality, innovation, and better-for-you products. We have a pan-India distribution network and offer authentic flavors through our world-class manufacturing facility. At Veeba, we are proud to make high-quality food products in India.

About the Role

We are looking for a creative and data-driven Social & Content Manager to own the voice of our brands across digital platforms. This role will be responsible for developing compelling content, building strong communities, and driving engagement through innovative storytelling.

The ideal candidate is equal parts strategist and creator - someone who understands brand-building, consumer culture, and platform trends, while ensuring flawless execution and measurable impact.

Key Responsibilities

Content Strategy & Creation

  • Define and execute the social and content strategy aligned with brand objectives.
  • Create and oversee engaging content across formats - static, video, reels, and long-form.
  • Maintain brand tonality, ensuring consistency across all digital touchpoints.

Social Media Management

  • Manage the brands presence across key platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.).
  • Plan monthly content calendars and lead day-to-day posting, engagement, and community management.
  • Monitor platform trends, consumer conversations, and viral formats to keep content fresh and relevant.

Campaigns & Collaborations

  • Drive social-led campaigns, influencer partnerships, and content collaborations.
  • Work closely with internal teams, production team, agencies, and creators to deliver high-quality output.
  • Amplify campaigns through paid media in partnership with the performance marketing team.

Analytics & Insights

  • Track performance metrics (reach, engagement, sentiment, conversions) and report regularly.
  • Derive insights to optimize content and improve ROI.
  • Stay ahead of emerging tools, formats, and platform updates.

Cross-functional Collaboration

  • Partner with Brand, PR, E-commerce, and Digital Media teams to integrate content into larger marketing initiatives.

Qualifications & Skills

  • 2 to 3 years of experience in content marketing, social media, or digital marketing.
  • Strong understanding of consumer culture, digital platforms, and storytelling techniques.
  • Proven experience in managing brand accounts with strong content engagement.
  • Excellent writing, editing, and communication skills; comfort with visual storytelling.
  • Ability to juggle multiple projects and deliver high-quality work in a fast-paced environment.
  • Familiarity with social media analytics tools and influencer platforms.

What We Offer

  • Opportunity to shape the voice of a leading consumer brand.
  • End-to-end ownership of content and campaigns.
  • A collaborative environment

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