Marketing Executive

3 days ago

Pune, Maharashtra, India Lex Visas Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Title: Executive - Marketing

Job Location:
Cybercity, Magarpatta, Pune (On-site, No Work from Home)

Qualification:
Bachelor's degree in Management Studies. (Mass Communication preferred)

Experience:
1-2 years of experience in Marketing and Personal Brand Management

Reporting To:
Assistant General Manager - Marketing

Job Summary:
We are seeking a dynamic and system-driven Marketing Executive to support our Marketing & Sales function. The role will involve managing leadership teams' personal LinkedIn profiles, maintaining and controlling marketing databases, and supporting brand-building and lead-generation activities. The ideal candidate must have strong written and spoken communication skills, be digitally savvy, and thrive in a fast-paced, collaborative environment.

Key Responsibilities:
Digital Branding & Communication
o Manage, curate, and update personal LinkedIn profiles of leadership team members, ensuring consistent brand voice and engagement.

o Draft posts, replies, and messages to build visibility and drive networking opportunities.

Database & CRM Management
o Build, organize, and maintain the company's marketing and sales database on CRM platforms (e.g., HubSpot).

o Collect and input accurate lead and client data from multiple sources (events, LinkedIn, referrals, campaigns) to create a robust, usable database.

o Regularly update and clean the CRM to ensure accuracy, remove duplicates, and maintain segmentation (industry, geography, service interest, etc.).

Marketing & Administrative Support
o Assist in executing marketing campaigns, lead generation activities, and brand outreach.

o Provide comprehensive administrative assistance to the Marketing & Sales Division, including scheduling meetings, managing calendars, and coordinating travel arrangements for the leadership team.

Inventory Management

  • Maintain and track all marketing collaterals and inventory, including brochures, standees, corporate gifts, and event materials.
  • Monitor stock levels, request replenishments, and ensure timely availability for campaigns and events.
  • Maintain accurate logs and coordinate with vendors for procurement when needed.

Key Skills & Other Traits:
o Excellent written and verbal communication (English proficiency is a must).

o Familiarity with LinkedIn branding and social media management.

o Strong organizational, multitasking, and time-management skills.

o Proficiency in MS Office (Word, Excel, PowerPoint) and CRM tools.

o Ability to maintain databases and track inventory with attention to detail.

o Professional, proactive, and adaptable team player.

o Ability to handle sensitive information with discretion and professionalism.

o Familiarity with marketing and sales processes is a plus.

80-20 Rule:
Lex Visas believes in 80:20 rule of Job Description. 80% is the primary job & 20% is the secondary job, which is assigned based on organization needs and employee competency / interest from time to time.

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