Brand Development Lead – Apparel Brands

5 hours ago

Delhi, Delhi, India Crepdog Crew Full time

Role SummaryThe Brand Development Lead is responsible for the end-to-end growth of a set of apparel brands at CrepDog Crew. This is a hands-on role focused on execution, inventory intelligence, launch planning, and retail performance, not just strategy decks.You are the brand's growth partner inside CDC — responsible for making sure the brand sells better, scales smarter, and improves every cycle.Core ResponsibilitiesBrand Growth & NurturingOwn the growth journey of assigned apparel brands across CDC's offline and online ecosystem.Act as the primary point of contact for brands, guiding them on how to perform better within CDC.Help brands evolve their product mix, pricing, storytelling, and drops based on CDC customer behaviour.Launch Planning & Inventory ReadinessEnsure the right inventory is at the right store at the right time, especially around launches and high-intent periods.Work closely with brands to plan quantities, size curves, replenishment cycles, and delivery timelines.Proactively flag under-stocking, over-stocking, or mismatches between demand and supply.Make sure launches don't fail due to poor inventory planning or delayed supply.Retail Performance OwnershipTrack store-wise and brand-wise performance and identify gaps in sell-through.Coordinate with retail merchandising to improve placements, refills, and in-store visibility.Take responsibility for improving weak-performing SKUs or collections through corrective actions.Execution > StrategyTranslate insights into action — launches, refills, edits, markdown decisions, and re-merchandising.Be on the ground with stores and teams, not just on calls and sheets.Ensure brands move from being reactive to well-planned and predictable performers.CollaborationWork closely with Retail Merchandising, Marketing, and the Apparel Division leadership to align launches and inventory.Act as the bridge between brands and internal CDC teams.What Success Looks LikeBrands you manage consistently grow month-on-month.Fewer missed launches, fewer stockouts, fewer unsold piles.Brands become better planners because of CDC's guidance.CDC stores see stronger apparel contribution from your brands.Profile We're Looking ForStrong understanding of apparel retail (inventory, sell-through, sizing, refills).Execution-first mindset — comfortable owning outcomes, not just plans.Confident communicator who can guide brands without being aggressive.Comfortable working in a fast-moving, founder-led environment.

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