Head of Influencer Marketing

Job Title: Senior Influencer Sales Manager

  Location: Jasola, Delhi

Company: Socio Genee

Employment Type: Full-Time & work from office

About Socio Genee

Socio Genee is a dynamic, results-oriented Agency at the forefront of the Influencer Marketing revolution. We specialize in forging impactful brand-influencer partnerships that drive engagement, boost conversions, and deliver measurable ROI. We specialise in connecting brands with the right influencers, enabling scale, data-driven campaigns with creativity at the core. At Socio Genee, we believe in the transformative power of social media that brings out compelling stories, influencing behaviour, and business growth.

Position Overview:

We are seeking an experienced and strategic Senior Influencer Sales Manager to lead from the front and elevate our influencer-driven sales initiatives. This leadership role is ideal for a results-driven professional who combines deep influencer marketing knowledge with strong business acumen and relationship-building prowess.

As an important member of our Sales & Partnerships team, you will take ownership of identifying and designing high-impact influencer sales strategies, forging key relationships with brands and sometimes creators, and delivering campaigns that align with business growth targets. You will play a key role in shaping the future of our influencer marketing offerings while mentoring fellow team members and collaborating cross-functionally with marketing, content, and operations.

Key Responsibilities:

1.
Strategic Leadership

• Develop and lead scalable influencer sales strategies that directly contribute to revenue growth and client acquisition.
• Translate business objectives into innovative influencer marketing roadmaps that align with overall marketing and brand goals.
• Identify growth opportunities within existing and new markets through competitive analysis and trend forecasting.

2.
High-Impact Influencer Partnerships

• Source, validate and onboard top-performing influencers across platforms including Instagram, Facebook YouTube, and other emerging channels.
• Build and manage long-term, performance-focused influencer relationships that align with brand values.
• Lead high-level negotiations and secure optimal terms to ensure ROI and campaign success.

3.
Campaign Oversight & Execution

• Oversee end-to-end campaign development, execution, and optimization.
• Ensure all influencer campaigns are on-brand, on-time, and exceed performance benchmarks.
• Lead post-campaign analysis and prepare executive-level performance reports.

4.
Sales Enablement & Client Collaboration

• Partner with the sales team to co-create influencer-led pitch decks and proposals tailored to client goals.
• Participate in key client meetings to represent influencer strategies and drive buy-in.
• Act as a strategic advisor for clients looking to integrate influencer marketing into their broader sales funnels.

5.
Insights, Analytics & Innovation

• Use data and industry tools (e.g., Upfluence, HypeAuditor, Sprout Social, Google Analytics raackr, Adfluence and Captiv8, Qoruz) to track KPIs and inform future strategies.
• Stay ahead of emerging trends, platform changes, and influencer marketing innovations.
• Continuously test, iterate, and improve influencer strategies for better performance and scalability.

6.
Team Leadership & Cross-Functional Collaboration

• Mentor and guide junior team members in influencer outreach, campaign coordination, and reporting.
• Collaborate closely with Marketing, Sales, and Content teams to ensure cohesive brand storytelling and campaign alignment.
• Advocate for influencer marketing internally and drive integration across departments.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 2–4 years of hands-on experience in the domain of influencer marketing, campaign strategy, or digital partnerships, with at least 2 years in a leadership or managerial role.
• Proven track record of delivering ROI-positive influencer campaigns at scale.
• Deep understanding of major social platforms, influencer ecosystems, and algorithmic trends.
• Strong interpersonal and negotiation skills with a proven ability to build trust with creators and clients alike.
• Experience with data-driven marketing tools and influencer analytics platforms.
• Exceptional project management, time management, and leadership skills.
• Creative thinker who thrives in fast-paced, evolving environments.

Why Join Socio Genee?

• Be part of a visionary company shaping the future of influencer marketing.
• Work with top-tier clients and talent in a high-growth environment.
• Collaborate with an ambitious, creative, and supportive team.
• Opportunity to innovate, lead, and leave your mark on high-impact campaigns.

How to Apply:

If you're a senior marketing professional who lives and breathes influencer culture, sales strategy, and digital growth, we want to hear from you

Please send your updated resume and a cover letter detailing your relevant experience and strategic approach to influencer-led sales campaigns to

NowHiring #SeniorInfluencerMarketing #DigitalLeadership #MarketingCareers #SocioGenee #InfluencerSales #JoinOurTeam #StrategicMarketing #SocialMediaLeadership #SalesManagerJobs #sales #delhincrjobs

---