Social Media Manager

4 days ago

Coimbatore, Tamil Nadu, India Pop Station, The fashion foundry (TFF) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Popstation

Popstation is India's fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more.

We're looking for a content-led
brand strategist and growth hacker
who can balance creativity with performance to drive results for Popstation and its portfolio brands.

Role Overview

You'll be at the intersection of
content creation, storytelling, and marketing performance
—building engaging narratives while optimizing them for growth.

Key Responsibilities:

  • Create and execute
    content strategies
    for Popstation and client brands across Instagram, LinkedIn, YouTube, and web.
  • Plan and run
    performance marketing campaigns
    (Meta, Google, LinkedIn) to drive lead gen and sales.
  • Build strong
    brand narratives, founder stories, community campaigns
    , and launch strategies.
  • Coordinate with
    designers, copywriters, and video editors
    to execute content calendars.
  • Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements.
  • Work closely with the
    academy, product, and sales teams
    to align messaging and positioning.

You Should Have:

  • Proven experience in
    performance marketing + brand storytelling
    .
  • Strong grasp of
    Instagram + LinkedIn content strategies
    (bonus if you understand fashion niche).
  • Basic knowledge of
    ads funnel, CTR, CAC, ROAS, lead gen metrics
    .
  • Experience working in
    fashion, lifestyle, or early-stage D2C/startups
    preferred.
  • Hands-on with tools like
    Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion
    , etc.
  • A growth mindset + creativity + hustle.

Why Join Us:

  • Work with the most exciting fashion entrepreneurs in India
  • Creative freedom and experimentation encouraged
  • Access to design, trend, and global insight tools
  • Be part of
    building brands from scratch
  • Flat, fast-paced startup environment with high ownership

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