Digital Marketing Specialist

1 day ago

Hinjewadi Pune Maharashtra, India TISSA Technology Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About the Role

We are looking for a Digital Marketing Executive who is passionate about B2B technology marketing and driving impactful campaigns. In this role, you will plan, execute, and optimize marketing initiatives across multiple channels to generate high-quality leads and strengthen our brand presence.

Key Responsibilities

  • Develop and execute effective lead generation strategies to drive B2B growth.
  • Manage and optimize PPC/SEM campaigns across LinkedIn and Google Ads.
  • Create and run email marketing campaigns with automation tools for nurturing leads.
  • Drive content marketing initiatives such as blogs, case studies, landing pages, and video scripts.
  • Implement SEO/SEM best practices (technical and on-page) to improve search visibility.
  • Manage and grow brand presence across social media platforms (LinkedIn, X, YouTube).
  • Monitor and analyze marketing performance using Google Analytics, HubSpot, and other tools, and prepare detailed reports.

Requirements

  • 1–3 years of experience in B2B digital marketing.
  • Hands-on expertise in lead generation and campaign optimization.
  • Strong analytical mindset with the ability to work on data-driven strategies.
  • Excellent communication and storytelling skills.
  • Proficiency in Photoshop, CorelDRAW, Illustrator, Canva, and SEO/SEM tools.
  • Strong understanding of digital marketing trends, tools, and automation platforms.

Why Join Us?

Opportunity to work on impactful B2B tech marketing campaigns.

Exposure to the latest digital marketing tools and strategies.

Collaborative team culture focused on growth and innovation.

Career advancement opportunities in a rapidly growing IT company.

Job Type: Full-time

Pay: ₹400, ₹600,000.00 per year

Benefits:

  • Health insurance
  • Paid time off

Work Location: In person

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