Sales Manager

2 weeks ago

Bengaluru, Karnataka, India PLaY Arena Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The Sales Manager plays a critical role in leading the gym's sales and operations, driving membership growth, delivering exceptional service, and managing a high-performing sales and support team. This position demands a dynamic individual with proven sales leadership, strategic thinking, and operational excellence in a fast-paced, fitness-focused environment.

Key Responsibilities

Sales Leadership

  • Drive daily and monthly membership sales with a clear focus on achieving 60+ memberships/month.
  • Lead, coach, and monitor the sales team using performance metrics and sales KPIs.
  • Implement Forge-based sales strategies to ensure consistent team productivity.

Membership Growth & Marketing

  • Identify and pursue prospects through local outreach, referrals, and digital marketing.
  • Plan and execute promotions, events, and partnerships to drive lead generation.
  • Conduct competitor analysis and adjust strategies to stay ahead of market trends.

Client Experience & Wellness Integration

  • Deliver a premium onboarding and service experience for all members.
  • Supervise and integrate wellness programs such as:
  • Sports Fitness Drills (warm-up, games, cooldowns)
  • Group Classes (Yoga, Zumba)
  • Nutrition, Psychology & Physiotherapy services
  • Drive engagement and measurable results through program participation.

Operational Excellence

  • Oversee daily club operations, ensuring 100% SOP compliance and facility upkeep.
  • Coordinate with the tech team to resolve software issues (Yoactive & Forge).
  • Maintain high standards of cleanliness, safety, and equipment readiness.

Reporting & Administration

  • Maintain accurate records of leads, sales, and follow-ups in CRM.
  • Prepare and share structured
    bi-weekly and monthly reports
    on:
  • Lead Generation & Closures
  • Sales Performance & Membership Targets
  • Appointments & Trials
  • Session Tracking
  • Market Feedback & Promotions

Team Collaboration

  • Collaborate closely with marketing, operations, fitness, and wellness teams for aligned execution.
  • Collect and act on member feedback to improve services and drive retention.

Skills & Qualifications

  • 3–5 years of experience in sales or operations management (fitness, hospitality, or retail preferred).
  • Strong leadership, communication, and coaching abilities.
  • Proficiency in CRM tools, MS Office, and digital communication platforms.
  • Proven record of meeting or exceeding revenue targets.

Key Attributes

  • Outgoing, energetic, and passionate about health & wellness.
  • Strong problem-solving and decision-making skills.
  • Ability to work under pressure, multitask, and manage cross-functional teams.
  • Highly organized with excellent time management skills.

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