
Sales Manager
2 weeks ago
The Sales Manager plays a critical role in leading the gym's sales and operations, driving membership growth, delivering exceptional service, and managing a high-performing sales and support team. This position demands a dynamic individual with proven sales leadership, strategic thinking, and operational excellence in a fast-paced, fitness-focused environment.
Key Responsibilities
Sales Leadership
- Drive daily and monthly membership sales with a clear focus on achieving 60+ memberships/month.
- Lead, coach, and monitor the sales team using performance metrics and sales KPIs.
- Implement Forge-based sales strategies to ensure consistent team productivity.
Membership Growth & Marketing
- Identify and pursue prospects through local outreach, referrals, and digital marketing.
- Plan and execute promotions, events, and partnerships to drive lead generation.
- Conduct competitor analysis and adjust strategies to stay ahead of market trends.
Client Experience & Wellness Integration
- Deliver a premium onboarding and service experience for all members.
- Supervise and integrate wellness programs such as:
- Sports Fitness Drills (warm-up, games, cooldowns)
- Group Classes (Yoga, Zumba)
- Nutrition, Psychology & Physiotherapy services
- Drive engagement and measurable results through program participation.
Operational Excellence
- Oversee daily club operations, ensuring 100% SOP compliance and facility upkeep.
- Coordinate with the tech team to resolve software issues (Yoactive & Forge).
- Maintain high standards of cleanliness, safety, and equipment readiness.
Reporting & Administration
- Maintain accurate records of leads, sales, and follow-ups in CRM.
- Prepare and share structured
bi-weekly and monthly reports
on: - Lead Generation & Closures
- Sales Performance & Membership Targets
- Appointments & Trials
- Session Tracking
- Market Feedback & Promotions
Team Collaboration
- Collaborate closely with marketing, operations, fitness, and wellness teams for aligned execution.
- Collect and act on member feedback to improve services and drive retention.
Skills & Qualifications
- 3–5 years of experience in sales or operations management (fitness, hospitality, or retail preferred).
- Strong leadership, communication, and coaching abilities.
- Proficiency in CRM tools, MS Office, and digital communication platforms.
- Proven record of meeting or exceeding revenue targets.
Key Attributes
- Outgoing, energetic, and passionate about health & wellness.
- Strong problem-solving and decision-making skills.
- Ability to work under pressure, multitask, and manage cross-functional teams.
- Highly organized with excellent time management skills.
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