Brand Manager

15 hours ago

Kolkata West Bengal India 2coms Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Brand Strategy and Marketing Manager ===================================== Summary We are seeking a highly skilled Brand Strategy and Marketing Manager to develop and execute brand positioning, vision, and messaging strategies that drive business growth and customer engagement. The successful candidate will be responsible for creating and implementing short - and long -term brand plans and marketing strategies, ensuring brand consistency across all marketing channels and touchpoints. This role requires a strong understanding of market trends, consumer behavior, and brand performance metrics, as well as the ability to collaborate with cross -functional teams and manage budgets effectively. Responsibilities Develop and execute brand positioning, vision, and messaging strategiesCreate short - and long -term brand plans and marketing strategiesEnsure brand consistency across all marketing channels and touchpointsConduct market, competitor, and customer analysis to identify opportunitiesAnalyze trends, consumer behavior, and brand performance metricsUse insights to adapt brand strategy and improve marketing campaignsPlan and oversee marketing campaigns (digital, print, events, etc.)Collaborate with advertising, media, and creative agenciesMonitor and evaluate campaign performance and ROIGuide product promotional content to align with brand identityEnsure brand voice and tone are consistent in all external communicationsDevelop internal brand guidelines and educate teams on their useWork closely with teams such as sales, product development, PR, and customer serviceAlign brand goals with business and product strategiesOversee digital brand presence, including websites, social media, and online advertisingManage brand reputation and respond to customer feedback onlinePrepare and manage the brand marketing budgetAllocate resources to maximize brand impact and cost -efficiencyStay updated with industry trends, emerging platforms, and innovationsImplement new ideas to keep the brand competitive and relevantPlan and coordinate brand activations, events, sponsorships, and collaborationsPlan CSR activitiesRequirements Requirements: 5 -10 years of experience in brand strategy, marketing, or a related fieldProven track record of developing and executing successful brand strategiesStrong understanding of market trends, consumer behavior, and brand performance metricsExcellent communication and project management skillsAbility to collaborate with cross -functional teams and manage budgets effectivelyStrong analytical and problem -solving skillsExperience with digital marketing channels and social media managementBachelor's degree in Marketing, Business, or a related field

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