Product Manager-IBD

1. Job Description: Website Product Manager

Job Description

Unique Job Role Website Product Manager Function IBD Marketing Jewellery Reporting to Senior Manager Online Experience Management (OEM)

Business Corporate, IBD Grade Date ---

Job Details

We are looking for a strategic and results-driven Website Product Manager to own and evolve our digital presence. In this

role, you will lead the development, optimization, and performance of our website to drive user engagement, conversion,

and business growth. You will work cross-functionally with design, engineering, marketing, analytics, and other stakeholders

to ensure the website aligns with user needs and business objectives.

External Interfaces Internal Interfaces

• Marketing agencies
• Technical Development Team
• IT team
  • Brand and content team
  • Domestic ecommerce teams
• Job Requirements

Relevant Experience
• 2+ years, preferably in ecommerce in a product role

Behavioural Skills
• Analytical Skills
• Communication
• Stakeholder Management
• Logical Reasoning
• Detail Orientation
• Negotiation Skills

Knowledge
• Strong understanding of website architecture, UX principles, SEO, and web analytics.
• Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
• Ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing platforms (e.g., Optimizely, VWO).
• Familiarity with front-end technologies (HTML, CSS, JavaScript).
• Exposure to tools like Figma, GA4, and personalization engines.
• A mix of creative thinking and technical know-how.

Process Contributions

Process Contribution Process Outcome Performance Measure

Website Roadmap

1. Define and own the website product roadmap aligned with business goals. 2. Conduct user research and competitor analysis to identify opportunities for enhancement. 3. Partner with UX/UI designers to create intuitive, responsive, and engaging web experiences. 4. Collaborate with developers to implement features and ensure timely, high-quality delivery. 5. Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions. 6. Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.
   • Reports & insights
   • New feature implementation
   • Timely go live of Features
   • Improve User experience through design and content interventions

Improving the Website Funnel and Engagement

1. Create use cases to engage users within the website to increase

the traffic-to-conversion ratio

1. Personalise experience for the users based on interaction,

demographics, etc

1. Collaborate with the content team to create a content strategy

for the website. For example, add engaging modules to the

website to create rich content for customers to help make

decision-making easier

• Increase in conversions at each stage of the funnel e.g PDP to Add 2 Cart to Checkout
  • Personalised experience for the customer
  • Reduce Funnel Drop Off Rate and increase conversion
  • Increase CTRs on promotions emails
  • Personalisation experiments to increase engagement rate

Website Experience

1. Manage website experience Ensuring the website

assets/images are refreshed on a timely manner

1. Campaign go live – Collaborate with internal stakeholders to

get the campaign live on the website

1. Plan the website calendar based on the business goals

2. Ensure the website experience across desktop and mobile is

seamless with easy navigation, intuitive layouts etc.
• Seamless User experience
• Website user engagement on banners
• TAT for campaign go live