Senior Analyst BA_Digital Category Experience

Lowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit

Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

Roles & Responsibilities:

Core Responsibilities:

The BA team comprises business intelligence and digital consulting professionals with expertise in the domain of e-commerce/online retail focused on customer analytics and insights. The team uses the power of data analytics and

industry research to ensure supreme customer experience on , which is one of the most crucial levers in driving online revenue growth. As a Senior Analyst your day to day activity would involve :

Analytics strategy:

• Develop and execute the overall analytics strategy for the e-commerce business, aligning it with the business goals and objectives. Define key performance indicators (KPIs) and establish reporting frameworks to track and measure e-commerce performance Contribute to the development and implementation of data strategies and architectures. Define data requirements, data flows, and data integration processes to support business objectives and enable data-driven decision-making.

AOP Attainment & Experience Optimization:

• Monitoring and Optimization of Key Metrics: Initiatives to monitor and optimize critical performance indicators such as Average Order Value (AOV), conversion rates, and site visits, ensuring the category meets its Annual Operating Plan (AOP) targets.
• Proactive Attainment Gap Reporting: Take charge of identifying and reporting performance gaps, leading cross-functional efforts to address and close these gaps effectively.
• Category-Level E-commerce Analysis: Gain a deep understanding of the online and e-commerce business at a category level. Analyze customer behavior, product preferences, and qualitative feedback to derive actionable insights. Utilize advanced analytics methods and build real-time dashboards to support data-driven decision-making and business recommendations.
• Market Research & Competitive Intelligence: Conduct thorough market studies and gather competitive intelligence to benchmark industry best practices. Apply these insights to enhance the digital customer experience and stay ahead in the market.

Complete Ownership – Ideation to Implementation:

• End-to-end Project Delivery: Oversee and guide projects from conceptualization to execution, ensuring alignment with business goals.
• Mentorship and Guidance: Act as a mentor and provide support to junior analysts, helping them achieve high-quality outcomes

Seamless Communication:

• Stakeholder Communication: Communication efforts with all stakeholders, ensuring transparency, clarity, and alignment on timelines, deliverables, and expectations.
• Cross-functional collaboration: Foster collaboration across teams and departments, ensuring that project outcomes are optimized and that all voices are heard.
• Effective Communication: Develop and deliver compelling presentations and communications to partner teams and leadership. Ensure that the right messages are conveyed clearly and effectively to the appropriate audiences.

Timely Execution of Calendarized Projects:

• Project Execution & Prioritization: Ensure the timely execution of key initiatives, such as Refresh and Reinvent projects, while effectively managing competing priorities.
• Strategic Oversight: Provide strategic direction and oversight to ensure that all deliverables meet or exceed quality standards and contribute to the company's success.

Proactive Issue Identification & Resolution:

• Risk Mitigation & Issue Resolution: Proactively identify potential risks or shortfalls in project attainment. Lead the charge in developing and implementing strategies to mitigate these risks.
• Root Cause Analysis (RCA): Conduct thorough RCAs for any issues that arise, ensuring that corrective actions are put in place to prevent future occurrences.

Relationship Management:

• Stakeholder & Vendor Relations: Cultivate and manage strong relationships with stakeholders, vendors, and merchants to drive category growth and achieve business goals.
• Global Team Collaboration: Work effectively within a large global team, partnering across functions to support enterprise-level initiatives and drive success.

Required Skill Set

Technical skills :

• Excel
• SQL
• Python/R
• Any visualization tool

Functional Skills :

• Data Analysis and Insight Generation
• Research on potential opportunity
• Retail knowledge; Ecommerce/Digital Analytics
• Gathering & Compiling of Data in a cohesive manner
• Accountability for tactics implemented based on plans and getting to quantitative impact
• Statistical Modeling

Soft Skills(Advanced) :

• Communication
• Problem Solving
• Industry trend knowledge
• Presentation skills

Years of Experience

• 4+ years relevant experience

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor's Degree in engineering, Business, marketing, finance or related field.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.