Social Media and Marketing Manager

3 days ago

Vadodara, Gujarat, India MostEdge Full time ₹ 20,000 - ₹ 80,83,181 per year

Purpose: Build a high-intent follower base, generate qualified leads, and drive always-on engagement across YouTube, LinkedIn, X (Twitter), Instagram, and partner/community channels—turning attention into pipeline.

About MostEdge

We're a retail-tech and AI platform serving fuel, grocery, and convenience retailers. Our mantra: "Protect Every Penny. Power Every Possibility." We lead with clarity, trust, and measurable outcomes.

What you'll own

  • Strategy & Calendar
  • Own the multi-channel social strategy, content pillars, and 90-day calendars aligned to launches, events, and campaigns.
  • Define audience segments (owners, operators, merchandisers, IT) and map content to their journeys.
  • Content & Creative
  • Script, storyboard, and produce short-form video (Reels, Shorts, TikTok) and long-form YouTube.
  • Write scroll-stopping copy, threads, carousels, and thought-leadership posts; coach execs for social.
  • Build asset kits with design partners (thumbnails, lower thirds, motion templates).
  • Channel Operations
  • Daily posting, comment moderation, community replies, and creator/partner collabs.
  • Launch & optimize newsletters, groups, communities (e.g., LinkedIn Groups, Discord/Reddit when relevant).
  • Growth & Paid Social
  • Plan/test paid campaigns (Lead Gen, Video View, Website Conversion) across LinkedIn, Meta, TikTok, YouTube.
  • Stand up UTM conventions, A/B tests, landing pages, and retargeting flows with Marketing Ops.
  • Lead Gen & Campaigns
  • Turn content into MQLs via gated assets, webinars, demos, and event promos (e.g., NACS).
  • Build employee-advocacy and customer-story programs.
  • Analytics & Reporting
  • Own dashboards for follower growth, engagement rate, watch time, CTR/CVR, MQLs/SQLs, pipeline influenced, CAC.
  • Run post-mortems and quarterly insights to refine the playbook.
  • Brand & Governance
  • Guard voice/tone; maintain playbooks, response guides, and crisis workflows.
  • Ensure compliance with platform and industry guidelines.

Success metrics (12 months)

  • +40–100% MoM follower growth on priority channels (with quality thresholds).
  • Engagement rate above industry benchmarks per channel.
  • MQLs from social: establish baseline in first 90 days; 3–5× by Q4.
  • YouTube: steady subscriber growth, watch-time and avg. view duration trending up.
  • Response SLAs:

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