Social Media and Marketing Manager

1 week ago

Vadodara, Gujarat, India MostEdge Full time ₹ 3,90,000 - ₹ 9,79,000 per year

Purpose: Build a high-intent follower base, generate qualified leads, and drive always-on engagement across YouTube, LinkedIn, X (Twitter), Instagram, and partner/community channels—turning attention into pipeline.About MostEdgeWe're a retail-tech and AI platform serving fuel, grocery, and convenience retailers. Our mantra: "Protect Every Penny. Power Every Possibility." We lead with clarity, trust, and measurable outcomes.What you'll ownStrategy & CalendarOwn the multi-channel social strategy, content pillars, and 90-day calendars aligned to launches, events, and campaigns.Define audience segments (owners, operators, merchandisers, IT) and map content to their journeys.Content & CreativeScript, storyboard, and produce short-form video (Reels, Shorts, TikTok) and long-form YouTube.Write scroll-stopping copy, threads, carousels, and thought-leadership posts; coach execs for social.Build asset kits with design partners (thumbnails, lower thirds, motion templates).Channel OperationsDaily posting, comment moderation, community replies, and creator/partner collabs.Launch & optimize newsletters, groups, communities (e.g., LinkedIn Groups, Discord/Reddit when relevant).Growth & Paid SocialPlan/test paid campaigns (Lead Gen, Video View, Website Conversion) across LinkedIn, Meta, TikTok, YouTube.Stand up UTM conventions, A/B tests, landing pages, and retargeting flows with Marketing Ops.Lead Gen & CampaignsTurn content into MQLs via gated assets, webinars, demos, and event promos (e.g., NACS).Build employee-advocacy and customer-story programs.Analytics & ReportingOwn dashboards for follower growth, engagement rate, watch time, CTR/CVR, MQLs/SQLs, pipeline influenced, CAC.Run post-mortems and quarterly insights to refine the playbook.Brand & GovernanceGuard voice/tone; maintain playbooks, response guides, and crisis workflows.Ensure compliance with platform and industry guidelines.Success metrics (12 months)+40–100% MoM follower growth on priority channels (with quality thresholds).Engagement rate above industry benchmarks per channel.MQLs from social: establish baseline in first 90 days; 3–5× by Q4.YouTube: steady subscriber growth, watch-time and avg. view duration trending up.Response SLAs:

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