Digital Marketing Specialist

Digital Marketing Specialist

Location: Bangalore / Hyderabad (Work from Office)

Experience: 2–5 years

Salary: ₹3.5 – 5 LPA

About the Role

We are looking for a results-driven Digital Marketing Specialist to join our growing startup team. This role demands expertise across performance marketing, SEO, social media, email marketing, CRM, and analytics. The ideal candidate should be capable of independently planning, executing, and optimizing digital campaigns while driving measurable growth for diverse industries, including tech services, healthcare, and real estate. The role requires creativity, strong analytical skills, and excellent communication for both internal and client-facing interactions.

Key Responsibilities

Performance Marketing

• Strategize, manage, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other platforms.
• Improve CTR, CPC, CPL, CPA, and ROAS through continuous campaign optimization.
• Execute remarketing and retargeting strategies to boost lead conversions.
• Conduct A/B testing to enhance campaign efficiency.

SEO & Content Optimization

• Perform keyword research, competitor analysis, and end-to-end SEO (on-page, off-page, technical).
• Leverage AI-powered tools (Ahrefs, SEMrush, SurferSEO, ChatGPT) for enhanced visibility and performance.
• Optimize content for 
  voice search, semantic search, and search intent targeting.

Social Media & Community Management

• Develop content calendars for posts, stories, reels, and short-form videos across Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.
• Maintain consistent brand voice and foster community engagement.
• Produce creative storytelling content tailored to different industries.

Creative & Video Marketing

• Create short-form promotional videos and reels using tools like Canva, CapCut, InShot, or Adobe Premiere.
• Develop compelling visual and video content to support campaigns and brand storytelling.

Email Marketing & CRM Management

• Design and execute targeted email campaigns, newsletters, and drip marketing flows.
• Work with automation platforms such as HubSpot, Mailchimp, or Zoho Campaigns.
• Manage leads and pipelines using HubSpot, Zoho, or Salesforce CRM, ensuring strong marketing-sales alignment.

Analytics & Reporting

• Track campaign performance using GA4, Tag Manager, Search Console, and BI dashboards.
• Analyze conversion funnels and generate actionable insights for optimization.
• Prepare professional reports, PPTs, and proposals for stakeholders and client presentations.

Growth & Innovation

• Implement growth-hacking strategies to maximize engagement and conversions.
• Stay updated with the latest 
  digital marketing and AI-driven tools
   to deliver innovative campaigns.

Desired Skillsets

CategorySkillsProficiencyPerformance MarketingPPC (Google Ads, Meta, LinkedIn), Retargeting, ROAS Optimization, A/B TestingExpertSEO & AI MarketingOn-page/Off-page SEO, Technical SEO, AI-driven tools useExpertSocial MediaContent creation, community management, reels & storiesExpertVideo MarketingVideo editing, storytelling, Canva/CapCut/InShot/Adobe PremiereIntermediate–ExpertEmail & AutomationDrip campaigns, lead nurturing, HubSpot/Mailchimp/Zoho CampaignsIntermediate–ExpertCRM & Lead ManagementHubSpot/Zoho/Salesforce, lead segmentation, pipeline trackingIntermediate–ExpertAnalytics & ReportingGA4, Tag Manager, BI Dashboards, Conversion trackingExpertCommunicationClient presentations, proposal creation, storytellingExpertIndustry KnowledgeTech services, medical/healthcare, real estate marketingIntermediate–ExpertAdditional SkillsGrowth hacking, startup mindset, multi-tasking, innovationExpert

Requirements

• 2–5 years of proven digital marketing experience with measurable results.
• Strong expertise in 
  performance marketing, SEO, and social media campaigns
  .
• Experience in tech services, healthcare, or real estate marketing preferred.
• Hands-on proficiency with Google Ads, Meta Ads, SEO tools, CRM platforms, and video editing tools.
• Excellent communication, presentation, and client-handling skills.
• Analytical mindset with the ability to generate actionable insights from data.
• Startup attitude: ownership, multi-tasking, and innovation-driven work ethic.

Why Join Us?

• Opportunity to play a 
  core role in a growing startup
   with direct impact on business growth.
• Work across diverse industries: tech services, healthcare, and real estate projects.
• End-to-end digital marketing exposure coupled with 
  AI-powered strategies
  .
• Fast-track career growth with performance-based incentives.
• Culture that values 
  creativity, innovation, and ownership.