
Influencer Marketing- Senior Executive
1 week ago
Key Responsibilities
:
-Influencer Outreach & Campaign Management
:
- Identify, onboard, and manage relationships with influencers across YouTube, Instagram, and other social media platforms.
- Develop and execute influencer campaigns, ensuring alignment with the brand's goals and KPIs.
-Content Strategy & Execution
:
- Collaborate with influencers to create authentic, engaging, and brand-aligned content.
- Ensure that content adheres to the brand guidelines and is optimized for performance.
-Data Analysis & Reporting
:
- Track and analyze campaign performance, including reach, engagement, and ROI metrics.
- Provide detailed reports and insights to optimize future campaigns.
-Cross-Functional Collaboration
:
- Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives.
- Coordinate with agencies to execute campaigns effectively.
-Market Research & Trend Analysis
:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Qualifications
:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms (YouTube, Instagram, etc.) and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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