Traditional Marketing Executive

5 days ago


Saibaba Colony Coimbatore Tamil Nadu, India Eagle Fleet Services Private Limited (Red Taxi) Full time ₹ 1,80,000 - ₹ 3,60,000 per year
  • Offline Campaign Development: Design, plan, and manage comprehensive traditional marketing campaigns (e.g., print media, OOH/hoardings, radio spots, local sponsorships, and ATL & BTL activities).
  • Budget Management: Oversee the traditional marketing budget, ensuring cost-effective execution and maximizing Return on Investment (ROI) for all offline spending.
  • Vendor Management: Select, negotiate with, and manage external agencies, printers, and media vendors to ensure high-quality material delivery.
  • Local Market Analysis: Travel regularly to target launch locations (new and existing branches) to conduct firsthand market analysis, competitor mapping, and geographical assessment.
  • Execution Oversight: Supervise the physical launch and placement of marketing materials (e.g., supervising hoarding installation, monitoring flyer distribution) to ensure quality and compliance.
  • Event Management: Plan and execute local events, promotions, and street activations to drive immediate customer engagement.
  • Asset Creation: Collaborate with the design team to develop high-impact printed materials (flyers, brochures, posters) tailored to specific local markets.
  • Collaborate with managers to establish budgets and monitor expenditures.

Skill / Expertise / Work background:

  • Experience: Proven experience in a traditional or integrated marketing role, ideally within the [Industry, e.g., Logistics, Transport, FMCG] sector.
  • Skills: Excellent project management, negotiation, and communication skills.
  • Mobility: Must be willing and able to travel frequently for on-site market analysis and campaign execution.
  • Experience level: 1 to 2 Years
  • Qualification: Bachelor's degree in Marketing, or a related field.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person


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